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Mobile

Mobile email customization vital for customer engagement: expert

July 11, 2011

Users who access email via mobile need to be considered

 

By Kayla Hutzler

The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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