Today in luxury marketing:
A shrinking market: Is this Brazil’s "new normal?"
Until two months ago, Brazilian shoppers at the Prada store on Rodeo Drive in Beverly Hills could be attended to by a native speaker of their language. Since then, that salesperson has moved on and Prada has felt no need to search for a new Portuguese-speaking staff member for their California store, per Business of Fashion.
{"ct":"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","iv":"6f4627658386b8608d54811569b1847f","s":"bd668c1fad1ba57f"}