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Breeders’ Cup looks to heighten luxury atmosphere with festival format

September 11, 2014

Breeders' Cup Breeders' Cup

 

By Nancy Buckley

NEW YORK - Breeders’ Cup is referred to as the international Superbowl of horse racing and attracts a wide range of international, affluent fans, according to a Breeder’s Cup executive at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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