Luxury Daily
The authority in luxury news.
Dec. 13, 2025
  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. Sephora introduces new concept for SEPHORiA 2026
  7. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  8. Mercedes-Benz signs Coco Gauff as global ambassador
  9. Luxury automakers reveal new concepts, activations at Art Basel Miami
  10. Gucci studies connection in spring/summer 2025 campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Bridging online, offline key to selling luxury experience: Walpole

October 2, 2018

Burberry's Regent Street flagship blends physical and digital. Image credit: Burberry

 

By Sarah Jones

While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. Sephora introduces new concept for SEPHORiA 2026
  7. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  8. Mercedes-Benz signs Coco Gauff as global ambassador
  9. Luxury automakers reveal new concepts, activations at Art Basel Miami
  10. Gucci studies connection in spring/summer 2025 campaign
VIDEOS
More Videos

MORE IN Retail
Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
Hermès, Goyard lead consigner sales in 2025: Rebag
Sephora introduces new concept for SEPHORiA 2026
RH opens Detroit showroom
France welcomes first Case Loewe location
Fendi reveals holiday window displays



RECENT ARTICLES
Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim
85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report

Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
US lowers tariff on Swiss imports to 15pc
Mercedes-Benz locks in with WTA as exclusive automobile partner