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Marketing

Brief surveys perform better as consumer attention span drops

November 14, 2022

It is vital that surveys are designed with mobile devices in mind. Image credit: Kantar It is vital that surveys are designed with mobile devices in mind. Image credit: Kantar

 

By Luxury Daily News Service

Here is some bad news for market researchers: the average human attention span is at an all-time low.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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