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Mobile

Brooks Brothers print campaign uses QR codes for click-to-buy interactions

September 27, 2010

 

By Rimma Kats

brooks-brothers-ad-1Brooks Brothers is using QR codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.

The company worked with ScanLife to place the tags in its print ads. The ads are featured in Esquire’s October issue.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Travel advisors are hottest new thing that never went away
  6. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  7. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  8. Introducing Luxury Women to Watch 2020
  9. David Yurman makes more room for men’s collections in New York move
  10. Nordstrom targets $1M in holiday philanthropy with four partners
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