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Bulgari breaks into Facebook commerce via Enchanted Garden app

May 23, 2011

 

By Rachel Lamb

bulgari-fountain-185Italian jewelry and accessories manufacturer Bulgari is continuing its push of Mon Jasmin Noir with ambassadress Kirsten Dunst by creating an Enchanted Garden Facebook app where consumers can buy branded products.

Bulgari has been teasing its Facebook fans for a few weeks by hinting a new initiative to come. Consumers can go to different parts of the garden where they can Facebook check-in, discover new content and begin their purchase process.

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