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In-store

Bulgari catches affluent eyes with outdoor light display for Serpenti line

November 28, 2012

 

By Tricia Carr

Italian jeweler Bulgari is commencing a three-month celebration of its Serpenti collection with a light display at boutiques in Tokyo, Rome and New York to compete for holiday foot traffic.

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  1. BMW returns to BNP Paribas Open with exclusive closed-room model preview
  2. St. John Knits promotes Mandy West to CEO
  3. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  4. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  5. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
  6. Pomellato launches International Women’s Day 2026 initiative
  7. Missoni family strikes private equity deal, sells remaining stake in business
  8. Armani opens up about beauty values with Tessa Thompson
  9. Chanel returns to roots for J12 watch campaign
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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