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Fragrance and personal care

Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort

September 18, 2017

Bulgari is appealing to younger consumers in its latest perfume campaign. Image credit: Bulgari

 

By Jen King

Italian jeweler Bulgari is feeling the pull of Roman nights as it introduces the latest addition to the Goldea fragrance range through digital interaction.

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  1. Financial turbulence to be luxury’s next baseline: Bain
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  5. Omega rejuvenates Aqua Terra watch line
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