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Watches and jewelry

Bulgari uplifts symbolic pieces, people in Eternally Iconic

December 30, 2025

The label is bridging the gap between the unknown and the exemplary. Image credit: Bulgari The label is bridging the gap between the unknown and the exemplary. Image credit: Bulgari

 

By Zach James

Italian jeweler Bulgari is celebrating its past while embracing the present.

As the year draws to a close, the brand is also bringing an end to its long-running Eternally Iconic campaign. The initiative, which takes the form of a series of documentary-style shorts, sees the maison uplift how its global roster of representatives rose to their respective heights of cultural influence, connecting these stories of success to various prominent product lines from its portfolio.

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