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Feb. 8, 2026
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Watches and jewelry

Bulgari uplifts symbolic pieces, people in Eternally Iconic

December 30, 2025

The label is bridging the gap between the unknown and the exemplary. Image credit: Bulgari The label is bridging the gap between the unknown and the exemplary. Image credit: Bulgari

 

By Zach James

Italian jeweler Bulgari is celebrating its past while embracing the present.

As the year draws to a close, the brand is also bringing an end to its long-running Eternally Iconic campaign. The initiative, which takes the form of a series of documentary-style shorts, sees the maison uplift how its global roster of representatives rose to their respective heights of cultural influence, connecting these stories of success to various prominent product lines from its portfolio.

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  1. Champagne Telmont earns Regenerative Organic certification
  2. Estée Lauder Companies raises full-year outlook
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Kering Generation Award X Jewelry returns
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. Versace hires Pieter Mulier as chief creative officer
  8. Balenciaga releases Valentine’s Day capsule
  9. Diane von Furstenberg named Icon in The Time 100
  10. Coty partners with OpenAI
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