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Dec. 7, 2025
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Retail

Bulgari reveals hidden holiday gems with augmented reality retail activation

December 21, 2022

The brand is partnering with influencer Tamu McPherson on a tech-forward storefront presentation, activated via QR code. Image credit: Bulgari The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari

 

By Marybeth Connaughton

Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Trust and transparency: The new sustainability currency for luxury
  5. CFDA bans fur from New York Fashion Week
  6. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  7. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  8. Happy Thanksgiving!
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
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