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Feb. 23, 2026
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Retail

Bulgari reveals hidden holiday gems with augmented reality retail activation

December 21, 2022

The brand is partnering with influencer Tamu McPherson on a tech-forward storefront presentation, activated via QR code. Image credit: Bulgari The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari

 

By Marybeth Connaughton

Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. Aston Martin to build 45-story residential complex in Brazil
  6. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  7. Pernod Ricard flags first-half sales decline
  8. Bentley commits to cutting airfreight emissions worldwide
  9. Burberry includes consumers in Shanghai journey with social media
  10. British designer Clare Waight Keller joins BFC board
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