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March 20, 2026
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Retail

Bulgari reveals hidden holiday gems with augmented reality retail activation

December 21, 2022

The brand is partnering with influencer Tamu McPherson on a tech-forward storefront presentation, activated via QR code. Image credit: Bulgari The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari

 

By Marybeth Connaughton

Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.

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  1. Patrón teams up with filmmaker Guillermo del Toro
  2. Marriott’s Luxury Group launches artist residency program
  3. Richard Mille signs title partnership with Superyacht Cup Palma
  4. Puig appoints new CEO
  5. Global luxury market to grow by up to 4pc in 2026: Kearney
  6. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  7. Sephora teams with F1 Academy
  8. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  9. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
  10. Prada Beauty sets tone with Touch campaign
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