Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
{"ct":"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","iv":"b622d49e555630020ee479aefba6cbfe","s":"6a307c3d117e40c6"}
Share your thoughts. Click here