Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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