Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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","iv":"c64a06fefc3fea3a69f2a4349721a356","s":"93e53740c410c0b5"}
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