Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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