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Dec. 13, 2025
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Retail

Bulgari reveals hidden holiday gems with augmented reality retail activation

December 21, 2022

The brand is partnering with influencer Tamu McPherson on a tech-forward storefront presentation, activated via QR code. Image credit: Bulgari The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari

 

By Marybeth Connaughton

Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.

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  1. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  2. Sephora introduces new concept for SEPHORiA 2026
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Mandarin Oriental kicks off annual Silent Night activation
  9. Bugatti opens first showroom in China
  10. Iris van Herpen wins Perrier-Jouët’s first Design for Nature Award
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