Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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RFg8yKgTpUonS\/Fp0gnOuZcz74XQqhztF8lvh+crFcWFiuf7bS8gu+OsseEcN6qVFc2UUyd1Ck\/nZPCPvQNjr8C15Ld8jVk9njW8J0cWT+AsDgB1+OZXycB2tK+YOG8WqoftYwkF0R55EIEqIycvZDRbSMOudm0AiT9JPGR3TJroE9+K9Q7txmzu4n24iSzdwrMHeur78DjGX\/7E0e\/IZonIEwl4Futq01Og7JilnyLB\/c9\/F3tGHhwZDmp2BOqx+tWxWBwdw2XLms2w4a8PNpBSvRmtnNyzVdmkHbdudy+sEyLUox3FaiEA6Uggn\/0qVDTTjfhjr9eV8ZEBR72pydlkyyNM0KlKHjgzr\/qC\/llXGyxJQ8Ewsnyiqeti4mC5RGGZavMCeLDmg2V7tKigHwSb5N4dbxgPjsjQAqfYl4WesWyre\/9k5niz3+z6kwRq0vy\/GMfZxolwNOPdqUa3dW2NSoAyEMa\/aZYturao36qFuKiCIhqITlSOAr4c10fgkrwBKmxYlg2rdSZpGhvfYBIHwzwWWon0YW9NZ010k7gkdNmNLcuN0qJQC61AqjJU+1JVfqPMq71qDlhkSfrCfHgO\/GjhboR0BB\/fUY4OH06g+bEp9spXN9WyOncfGBthLvp+0YeGowo9qu2Yz939k2WuuIzcPNMCE5s2NV3bm4+5r53WaXBLcsWPkJVDgsUERCUR18RDXI7\/a4iKLzmzXYoWUIkwoSVDcI+u7qfffcyMIfNv7pXaBndQGNUPltPBvSJvR86gnW3p04OBDxZFNQkoijD3Vd4CVbwimGMLFVWPpHIeLSFPfozi0lNqdt340\/ranpDZywRoOj8rKxSC5GLDiPezUH+9UgkNJY2YWDiGolKpVuqJRsmlWExTpU7qJZKCHSZ6bafqmJmbUWDjW1WXCAlsnwLdUJBOrNk4XBNlIqzP3eNqaW7uPaJEHAM5rWM2vZFSz2g7L3Pbl01NvrzX9UFB\/4wSHSERsFlpjkDuvAkkgxFUd4EIxsjUsHxAm9rmiCCgISk4zGWEkhFrc8kD9w8s\/MJ0jy5iww5iIOZaKlfLXUnpokT\/41dTJACE1RDLQ4OoOOwOvSArJneG\/EncnHnSih6LbneWSjBUVltCO+vpZKKEbKKNSsD5UeRSxz6f\/J42cTfJdvMFDgocYc++2xfNHH9OmIkshjTO6U4bjNd1vra+QSKj4XxKjlBZagE11Nlgho7f9xQONGfkBtXhjuxjHuZvrfvtsfA2aiANwppmDjTmPo0kOo2VKByXkEtb0vkb+fMthl\/iehEWn8HSizhYav0iwCvn8Kd95A9Dbs80Mvua5mEPFSIISw7dgL31uUbdmQBq6a7qtOslFJTrZvvJ+9Tv0XruOTlIn1Xuwe19n5Ght\/lo+oPymMIKVxh5TORcpERBQY3Ix6t3WvFkLLuHJb3s6UeTmLZh6NFZEdeZNrykRLQ0VuYdipXxM+1TbXF8Vw2KhMrrzscFmrnutt4qWK5YNBliHB9JjCxdICeOQYa6cFZZM08fNyncfPsu2Se8SGAVS+uT2TxtOkJS\/Kfar3rOs0kTRxDRs09Mi\/FZVKIhlT0k\/hYGfpVE4hRTwx2GSnlgywWqWPGOdLzBAtDtv+5bpEYM\/LdDmKf4iHo6Poo5LNOfEV7s6hnFXnhl\/54PH6BZGOnaLPqM6E6USWv13WsUdqtpvWjjM6TeqhlRSL7izm8jiVu2OZySaPQaPwuNTIDD0P42s3502FeByIv50+7dzGm+BKJqylJtxu1yS4C22trbk4SZKwIlGWjh83C5ykfxAEnqGbRPlE6Lz4OrNp86AtD\/XLFxPv\/NF8XaLUQ5CxqA0bTCMCvFbWevoT8g6ryagRpx0+i7VJxl3oza4mxvrI1lSxBVqJwT+6y+4t4lR+eKnvpaLJ7DAhsS8QYX2jr3WAWBH+hWXyqjM+fQTiHVCWZTjLeHg\/jxc7XpZmOtzFbP304hh36iQqjz5lmmhUZ+pvsen76Q+wipiccUJO+BIOoFhgOx3kwOjLUbtvblaqCK1jpJUL4ZplsVq0koQ3mOA0uaE6huqTjTh8bcTwN1FCHJ3220WfiodB9KjmitFIzjlX+LC38pcmx879jfUT9ypyvcHYUo3SiUYr6ykLsS4qARlNX2LdP4SfudNCiySJSgI0ZzCpQfV1D8PN9oqoyZNyMC5BEuToeFT9YJ2+yVknSg1jBi+XEo8HHLXxaGotr5LV7V6RDR6RKzmRpKAJphKxAycD2h8wUqof3\/EIkKUY\/6JCvhEN8ElDdjr\/Iiw951pyMDPGEcAYoLriyizLURA1af+zxHiIMocfcz1C7\/A16DnZ3SuP0v1Nlm1mWOpMx5TqNWmfK3qMJVo9QLObckDvcTgHguiIaSdjZZvv1rPRe4Pc7C8O6JH56nPCK04rggbxZtCCi8sHY6l1pNJWEhvsQVCooNd4Il0eHQ1G6c5okSd5o+JOA\/N2bzUEOF5xEttXj1qF3WxO41cMGwk80JbEf0u8hEnfTMB5f2XIRlAFQs2VTUsKwtNqM7FrU9z7jJ3xy3HBKuuO0NE44hJGOUUu1BKQj4rZdKLZLgP8aJ5uexO+4VqzML8BHAlxYDIXfLx6zN3DJstRQqtrqbBJkQZiGvp6leyLoVURFyL+Dxu2iEQgQC0cwbW0U+Hr4MT52aIudNAk4Od5Aay5KgeeE03hMBrAv6EzajFTe8kUdDQ5dV6\/kXN2NpxdXyksMnJkMQUn\/VcWqxhYzdxq9BebDXj3Mdg8sl23O1gqrerJIW0nL7rW9GQXxH3SGPfRsB8Jmk0suZvggkZmB5G5M4\/ik8btXu4TKOxL0hWsEhgxjE3qwqNVih7gN\/V\/eWyZK9KvFa4ij4hFU6hToaqUJZArRAvP7FT4RfexvaBgh1yBrWmOsYqI4fbWd1cPkbPXnX3ikknU6fjEP5BTcN48Mc1ATfy+qU5v6e\/UjgYwCdJwOHnT2RmvbIaJHBo12QKLxcilfynOqBSFoJDh4L8qt7Rn6IwQ6aitCwjQOJlZoj21Hdjcd47m1zacot5DI2rDbdJRhvOrrYXQWkLSInmdhBeoF6l5CM4hP9V3HOAu4D20MB83F5UGH9RE+0em7Wcy176h\/1KfELSepIAIo\/VArf+\/VPXmCGB0ijjCHVqn010wbVeHe\/toqMUaTEX0b5y+Zxli4TLwejzlUM6VP9WVoJQ6ncW6qrxMTAwOqY1ZD\/LdJwuXodyNWRuK+crHjArgq7eyCCc+sseWWD6D+YwUshmcLWTSzBzqvkZSVLIahG2p\/peAyQ1CWm\/2eg9wOwnSqZs+KMEm\/q647HR+WE4o6\/lXiHuNgY6Z\/iVEf1jwR5WmbEfbFLF9r5nd+YpcPBNuOrOSdmf8o8CGOhnueqUy3ulr5ZoXzwF\/Tcri0kfjM5EP5nlciO8qAA9dmijrZgpVZz5p5YX3Hujxnn4l976ZSdTvbY0EgGk1fl93XvaMvVFSe3c3yaaPil5fu39faht2pHuMVzjbMGzbTkDUAvsb2rq6EiGpvMzLNl5OP6umk1ovZOU1Ys0lWBbsKDQvG8Le3EW19ro4VOCDm7MMZNJaFLoErZDm2PhgyTRfeeMBAaKJZ5f1h47EUsB5ePXPr0uxbkqojWj4R5FgbHDQ92fcJOIm8mxhS2g+V2cXcEWQ+NrEjx4+h4GxfX0VlkNAFqmoAjryvZPKiktZXAfKZu2IS74GwpoJVEhjj+Y5N\/OClJHON+lX3yvFZ5WgCEsn1UfpP1cEDaZL0CLjjQI6L1zY7S3y+fYxX3H8u3o8eT+Cpt5LCLg26tJGOHxQRuh0S6vJt6u5auKT+hCekQdL5V\/rn73WUW3i3O3N4tTOYKdgBc6IuuyQGMBNpxVBcJpxkB1RWL7Eem4dkpemdTiZYxAIew7BpmFcdvsyt5qEqQFcKVKv8lVTJdJFu3wh7I421ViUxXd9slb6WHCX\/nbiItDBLX183iBNLYKw6+kiCBiAjuAffmC0Ho0FY1Zg5gbHaF71neY17wCGa0DHPRyAOXRmjfqaXKja538\/Yb1MT\/WHxd62svbSQ7Xy3\/cPE7mV\/\/elYxdIALAaYkko0n99O0OOmb8sK+8AAjIJhpIG20fYe3Em98D6K\/gV7V\/w7oW8APqMcASU3JtkWoblm5rfZKgZODKnLZWLG\/EeB10V2C+mwP9+nmGuM5Gg9xfIl8qrqcn7DTBLfh93C\/vdVaho1Al34aSz20wuF4th2R5sZLp66qJrK\/FJTY+elIofjqn2ss0uFGTt1zIXq9LvbKFR0wEHNzvlhSibnK9Hr06txmgP1pAlKRC+q4Gy4zOQEhuhru2XysrRM8o0gw4dyLg3xjUwBIv1AnTYCR5hIaYspoSERGT005V3\/g\/Tl7l7R3o884i09Y+igRrcO\/B8GD1VWBatVcrc66kRCqnorfcgxgtXkUZhEFV2L\/ZROSFTLLIqqjA\/mUdWawVD3tEc6Xt3bXkNFJc3KwCKlz+ZfGDsiWj6PT4ujWoUho8OMbGUHyYv6vbWSA2hvz0+fA7kJcxCGK4OytU0j3sVUG6gUzqNLAw35E4SLHu56w71EleNk1k6QilB\/S3tKRtbVKVHisFPFv9P32N0z1oMqwl4tn7XtNLTLeM53RUrQetgqtjB+yMGLopv2TeedCeF91ujRSiQxDibIrhGaWcmU94DDI9QFGN+3D7bszvSdAgNSaB3+7RV8d7\/rYRMFHO2ET0CrljzyhwlGhgMhpnZ9Qc5e2M3bbPVtSNnEDtsOrmOZ9Fo\/jSxWxy5aur4AnEb1mxOHXTLo1J1Cp3\/psoasVW9wCRGfqhjkQlh1++i4tT6pxFigV54QV4V2mW+4sVhrvhJldHqt4hSWqCsv6\/1ErEC+dFmuDqTzi4ccZo48khXYODvHwGA76SHYTvXTw9V68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