Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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