Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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