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Burberry courts Japanese consumers with live-streaming app

February 6, 2015

Burberry campaign starring British actress Emma Watson Burberry campaign starring British actress Emma Watson

 

By Kay Sorin

British fashion house Burberry is live-streaming its upcoming Prorsum women's wear autumn/winter 2015 show thanks to a partnership with Japanese social application, Line.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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