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Mobile

Burberry courts Japanese consumers with live-streaming app

February 6, 2015

Burberry campaign starring British actress Emma Watson Burberry campaign starring British actress Emma Watson

 

By Kay Sorin

British fashion house Burberry is live-streaming its upcoming Prorsum women's wear autumn/winter 2015 show thanks to a partnership with Japanese social application, Line.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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