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Burberry courts Japanese consumers with live-streaming app

February 6, 2015

Burberry campaign starring British actress Emma Watson Burberry campaign starring British actress Emma Watson

 

By Kay Sorin

British fashion house Burberry is live-streaming its upcoming Prorsum women's wear autumn/winter 2015 show thanks to a partnership with Japanese social application, Line.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  3. Rolex Awards welcomes 50th laureate class
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  5. Global demand for luxury hotels outpacing supply: JLL
  6. SCAD lands $10M jewelry program endowment
  7. Rolls-Royce drops in at Oberoi Concours d’Elegance
  8. Belmond partners with fashion designer Thebe Magugu
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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