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Burberry adds shoppable video to multichannel autumn campaign

June 5, 2012

 

By Tricia Carr

British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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Ralph Lauren strengthens ESG strategy, sets 2030 targets