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Apparel and accessories

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game lets players dress their characters. Image credit: Burberry

 

By Dianna Dilworth

Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.

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  1. Givenchy debuts Matthew Williams-approved ambassador
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  4. Ritz-Carlton Yacht Collection adds third ship to fleet
  5. Diptyque to open shop in East Hampton this summer
  6. Schiaparelli exhibition coming to UK’s V&A
  7. Farfetch enhances advertising solutions service
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. David Yurman enlists NBA stars Carmelo Anthony, Jaylen Brown
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