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Apparel and accessories

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game lets players dress their characters. Image credit: Burberry

 

By Dianna Dilworth

Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.

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  1. Day’s wrap: Hermès, Prada, Rosewood and Baccarat
  2. Gucci is 2020 Luxury Marketer of the Year
  3. Bentley Motors designs bespoke luxury yacht interior
  4. Bleu de Chanel dives deep with new campaign
  5. How Asian millionaires are rethinking their approach to luxury
  6. How women executives are redefining luxury’s boys’ clubs
  7. Brand purpose will lead future communications strategies: report
  8. Richemont leads tributes of those mourning passing of Alber Elbaz
  9. Call for nominations: Luxury Women to Watch 2022
  10. Estée Lauder ‘dares to love’ with audio-focused programming
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