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Burberry engages consumers in branded peer-to-peer communication via Google

June 13, 2013

 

By Erin Shea

British fashion house Burberry is engaging consumers in branded peer-to-peer communications through a partnership with Google where users can send loves notes around the world.

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  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Consumers stay home, shop online for Black Friday
  3. Gucci is 2019 Luxury Marketer of the Year
  4. 5 trends from McKinsey & Co.’s 2021 China consumer report
  5. Day’s wrap: Yoox Net-A-Porter, Jaguar Land Rover, Cartier and Walpole
  6. Longines centers collectors’ perspectives in legacy campaign
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Audi adds thrill to wish list in new humorous holiday campaign
  9. Phillips shares history of mechanical watches in cinematic effort
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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