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Burberry lays charm on Parisian shoppers with Printemps takeover

February 26, 2020

Burberry relies on animal effigies and casts adjacent to its Evolution spring/summer 2020 collection to woo shoppers visiting Paris' famed Printemps store on Boulevard Haussmann. Image courtesy of Burberry Burberry relies on animal effigies and casts adjacent to its Evolution spring/summer 2020 collection to woo shoppers visiting Paris' famed Printemps store on Boulevard Haussmann. Image courtesy of Burberry

 

By Luxury Daily News Service

British fashion label Burberry will take over the atrium and all 11 window displays of Parisian department store Printemps to showcase its spring/summer 2020 collection.

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  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. “Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report
  9. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  10. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
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