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News briefs

Burberry, Leonardo Ferragamo and Daimler AG – News briefs

April 14, 2011

 

burberry-185Today in luxury marketing:

Burberry stores in China get digital makeover

Burberry Group PLC is outfitting its stores in China with the latest digital technology, including touchscreens for customers and iPads for staff, at the start of a global campaign to shake its stiff, older image and win over younger consumers, according to The Wall Street Journal.

Click here to read the entire story on The Wall Street Journal

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