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News briefs

Burberry, LVMH, Valentino and Chinese shoppers – News briefs

October 16, 2012

 

Today in luxury marketing:

Analysis: Burberry smells a chance in fragrance business
Burberry hopes it can gain better control over its brand and eventually a bigger slice of profits by running its own perfume business, a big gamble that could change the structure of the luxury goods industry if others follow suit, according to Reuters.

Click here to read the entire story on Reuters

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