• Email
  • Print
  • Reprints

News briefs

Burberry, LVMH, Valentino and Chinese shoppers – News briefs

October 16, 2012


Today in luxury marketing:

Analysis: Burberry smells a chance in fragrance business
Burberry hopes it can gain better control over its brand and eventually a bigger slice of profits by running its own perfume business, a big gamble that could change the structure of the luxury goods industry if others follow suit, according to Reuters.

Click here to read the entire story on Reuters

To read the entire article, please subscribe or sign in