News briefs
October 16, 2012
By Staff reports
Today in luxury marketing:
Analysis: Burberry smells a chance in fragrance business
Burberry hopes it can gain better control over its brand and eventually a bigger slice of profits by running its own perfume business, a big gamble that could change the structure of the luxury goods industry if others follow suit, according to Reuters.
{"ct":"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","iv":"96ec21a4fe9b12b5ba079d7e3963ab0d","s":"ffd1e4ddd10113c6"}
Share your thoughts. Click here