Apparel and accessories
August 4, 2020
Thomas’s Cafe at Burberry Open Spaces is the brand's new social retail store in Shenzhen, China, exhibiting how the company is testing new digital/retail hybrid ideas. Image credit: Burberry
By Dianna Dilworth
British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side.
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","iv":"5331250cc2dd0d990bf66f09276de1c5","s":"ee6745f2e467892f"}
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