Apparel and accessories
August 4, 2020
Thomas’s Cafe at Burberry Open Spaces is the brand's new social retail store in Shenzhen, China, exhibiting how the company is testing new digital/retail hybrid ideas. Image credit: Burberry
By Dianna Dilworth
British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side.
{"ct":"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","iv":"df8cf07b014e7fdd43ef5b73f94ef938","s":"4cd25590f613f7bc"}
Share your thoughts. Click here