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Burberry personalizes Lunar New Year notes via WeChat

January 8, 2016

Lunar New Year gift wrapping by Burberry Lunar New Year gift wrapping by Burberry

 

By Jen King

British fashion house Burberry is using messaging application WeChat to involve Chinese consumers in its Lunar New Year promotions.

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  1. David Yurman celebrates summer, Solari collection on site
  2. Louboutin takes up space in childhood hangout
  3. Affluent consumers unsatisfied with luxury marketing: YouGov
  4. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  5. Positive feedback, relevant information key to drawing in new consumers
  6. Bulgari incorporates Italian movie motifs into latest collection
  7. Nordstrom contemplates dressing room iPads to elevate customer experience
  8. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  9. Perrier-Jouët pops up in Paris for nature-themed event
  10. Salvatore Ferragamo represented in Columbus Day Parade
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