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Aug. 1, 2021
  1. Hermès sees robust 77pc growth y-o-y in first half
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Burberry personalizes Lunar New Year notes via WeChat

January 8, 2016

Lunar New Year gift wrapping by Burberry Lunar New Year gift wrapping by Burberry

 

By Jen King

British fashion house Burberry is using messaging application WeChat to involve Chinese consumers in its Lunar New Year promotions.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  7. Zenith inspires younger consumers with new ambassador effort
  8. Relationship between luxury, gamification is evolving in real-time
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Bentley surpasses best full-year profits in record first half
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