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Burberry posts flat comparable sales in Q2 as turnaround gains steam

November 13, 2025

CEO Joshua Schulman says customers are returning to the brand following improved product offerings, resulting in a narrowed performance gap from the British fashion house in Q2. Image credit: Burberry CEO Joshua Schulman says customers are returning to the brand following improved product offerings, resulting in a narrowed performance gap from the British fashion house in Q2. Image credit: Burberry

 

British fashion house Burberry’s turnaround strategy is proving effective.

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