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Mobile

Burberry pushes big-ticket items via Pandora mobile ads

July 9, 2012

 

By Tricia Carr

British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Ralph Lauren turns to TV to spotlight Olympic fashion
  3. Armani faces $4M fine from Italian Competition Authority
  4. Qatar Airways, Art Basel kick off partnership in Doha
  5. Aston Martin loops Breitling in as global watch partner
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Champagne Telmont earns Regenerative Organic certification
  9. What real-time branding means for luxury brands
  10. Top 10 luxury branding efforts of Q2
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