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Burberry taps Google+ for advantageous pioneering

November 11, 2011

 

By Rachel Lamb

British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.

Google+ made a huge fuss when it was first announced and launched this summer, but news has been relatively quiet on the business end. However, the new addition of business pages may create a new realm for luxury marketers to tap techy Google+ members.

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  1. NFTs must be thoughtful, multifaceted: Balmain CMO
  2. Day’s wrap: Gucci, Cartier, Burberry, Mulberry, Harrods and Etro
  3. Cartier associates bear witness to true love in new audio series
  4. Gucci, Cartier, Burberry, Mulberry, Harrods and Etro
  5. Gucci partners with health platform on tech-enabled ring
  6. Gucci issues love letter to New York with ‘Blondie’
  7. China’s secondhand luxury market deserves far more attention
  8. Cartier taps Austin Butler as brand ambassador
  9. Belstaff unleashes true grit for renowned Six Days Trial
  10. Brands underestimate when consumers will jump ship after poor CX: report
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Gucci, Cartier, Burberry, Mulberry, Harrods and Etro