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Burberry bespoke trench coats show major shift in brand strategy

November 3, 2011

 

By Kayla Hutzler

British fashion empire Burberry is now letting online shoppers design their own trench coats in a rare move that the brand says will further its status as the ultimate authority in luxury.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Fendi launches Lunar New Year pop-up in Shanghai
  3. CEOs link sustainability initiatives to business value growth: Bain
  4. The hidden cost of retail bankruptcy for luxury consumers and brands
  5. Dior introduces actor Josh O’Connor as newest ambassador
  6. Louis Vuitton marks monogram anniversary with NYC pop-up
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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