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Burberry unveils luxury sector’s first social retail store in China

July 30, 2020

Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry

 

By Luxury Daily News Service

Tech-savvy British fashion brand Burberry on July 31 will open the luxury sector’s first social retail store in Chinese tech hub Shenzhen, binding the physical and social worlds in a digitally immersive retail embrace.

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  1. Day’s wrap: Hermès, Prada, Rosewood and Baccarat
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  3. Rimowa explores freedom, self expression through creative marketing
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  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Bleu de Chanel dives deep with new campaign
  7. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  8. Richemont leads tributes of those mourning passing of Alber Elbaz
  9. How women executives are redefining luxury’s boys’ clubs
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