Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
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