Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
{"ct":"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","iv":"54472030fbf1ef2f3754fc80d0df948b","s":"399171ef1e349329"}
Share your thoughts. Click here