Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
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