Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
{"ct":"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","iv":"088b5e352a668e91e09290bdbc8c90d1","s":"7fc1d5a610ddbe70"}
Share your thoughts. Click here