Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
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E+zBUcLyZgVs1IWPxHUq5LLvxBHi6IWvAz3RtiJEKDUK9SbQQ8CySR6qT7NAnO0+WRlK6I+hr7egmt+MqcBDZWigtj+7OfkC\/d1InCdPTvMUizhvNtxbBd4Ps2HDpJ9qYQWG7RNJ5EsvkubKEJ3gxO7gsENW9HdCWYZGcPXqrMXKwqVdNHe7bt5E\/UFPxTDLSOpzvyC8JDe0BZLlW971Vb+RqLUIo24Ffd6ouLn2RwBYwikql8+ZXtBuS8cB1KsccoDeeXyn3fGa1vdn7eVZA+n\/1ZzRmSyqZsdmAAMARu+8oOJz9m4tf0IdHaoTFlLYvLiyDR0d8ejGI8AUEIq7y6BezYhEvFm7qyuXLxs+C2oHwCy5S5HmVWvIKSWf9bfAvRL2+2ahC8gAZDbviLf0IeviQXV+dpTnEkzmkh8d2y2Ykvj9zAmUUQx6+aXiGmc2pob7OPdX4h\/rFnjZsKiImGWwBge0kF4Tl8pPAoG362m3wTk9vdNmHRVNRG54AhGHKOVMh7zpM8TNfy5HrTBOk\/Gf\/Tq0qzaTLqUIJk2GND2oeiWlFg\/T7GA+YJuU6ym2KmSxwd6+Thfl3c08CpzYCZ2b97rq\/EzRjB4Vug6yXwo5LxFdCyrmGuc6niqew2ef1+O5VLnfipbNiuRqqRbXBL5Ip9T2hG0stvCPY8UQ6xxnQvL49hJgttbfZVE17ICKrQY3i3LqJ01R5GdynaKt72OcJ7egV3ZcrW8cMxl9Tr4OyYKKNrvp438GynPamDafAVkLkwRPN8P3nIBS71oASvhzCMukH83ZO+xlO6II7yjlqWbA64ojkMg0FDwx19LSj62QAAS7fkTSt+Lh37kPTAtgFqBOO0qNLeL4wrjaK0zAt+FBwNuRlgPeTVeflKDzbQgmeGWvNOg1MVrbbv2DGhVdpAt8ja2AqRNgTtb8xSsGou\/Z\/a1IEz6ANr8JBhX0JnVPyUsRF\/mkCm3qynsKcAb2I\/T6ZSCHWosKNuy1CMX4EczpQI2D5eQCWWgAtXmz8ar7fRnRwZh0t4gj6V55Wv4Gy6sLFQcdsSH6ndCEi1ZWjJ303mt1njrkOfX\/kicQ3ctewrCSuYRXGdRgyGbZdYSolY\/mUaJhN16oTWnvruo7iJ\/tqSoFR9h+a\/cIN14NBc9++uh19uWQ0mO9K8yXKhabqWSD\/VeEpPuzL0n83NcTXzrYjRzBAsola9coPjfHJPYNoxWFXZbJ\/VLQy5KehRvtYm9U1aSKeYxZFPTKuo2pfHzwobJSW2HrRISZ9naWvCnPjDQB4su7z+OMiW9TQ7c8NAJMTgWJK7SUFOfP2lRsrlHoyZfm0x7xI\/enH5DrE1Sb0n7DxNBcKApyNdGwuv1Z0Xob3F+49OHflQNqVKujoUQmiwX+6j8as2kyuBr7qv1ZtA4ztIvGPOuZyRbIH4KKfJyDoL89I9bwX3UhDaFnLbEnMYWsXE\/wFIpApZ+K+UazoBAlgpjDO4g3GDMg8yC\/AbHRQovV6x6b9rtdKpCnIs3m+acjT3oiJ3DLKjADqkTboGS2AHs9EpKX3+zpBjTYtlQ0lxOzcfiU4h80XqkheV+dpDO7pz2sr8inMcml7HDeI8uyDoinEwr6uS5Bf2LITrusnMRg8AdXzpiGozuIT4zAhRKPbz03Myfu7sKVwUgQjIe84kccME89MiOzqSTaOKSaooAWLODjrghTxENQW3Yqxlya8mAVNeIdoXptJ402BTmHPTMHvOYK+d8gTzeqedgRUKQHSQkxRG+qtV3Dgdi3y+T+rwTTFifmbesH0GPR8MVTEHkx\/TwuK1jzaWmICd\/omXt3KQw\/R\/myrHcvlqGpVjN36G65Xw3nMVUX3OVi8OmMvPgY3t6JzIQ5y5hWhWlTBQemqgAdjTHRlc3ZbsbsHndJbJJ7fjW8p2yai9UMXjcD5CL\/taIQRukw+7fWV7cUNNICIgweK+T2QC+vlCU8DMJvTH2VYLQpgUgZWL67vefhAF3KYmRBKGiX43P0X\/Q0lB3AmM5BBWJ4Vn5wowSr7pn5jhpvUEV7sRJRMAwWuzXXGso3\/6WHz5RChzmT1gN\/0xgz6lrehisJPCTsUrDDJV9X0SIPCSZ6DtmMa5c\/bJoZ6WI6MoBYi4\/CgWL8wXsY+7EA8JTlmx+PW6hXWOoiFjpXHDEeninZypIMmKiZOU4OlqqCvAKdmCGQNV4gGeTXd+2I8Dg1NWdW7s1nALCtkX8XpfL8\/fkH++ic0Jmr+pCbWWcplA+L1tTMtvvOEX0M1N6HtgGzytEZIzWACzxbWddqf3wrY9VxYKJTHTKhmgY3QsWOOBG5pNo01PXX\/RhVwSZ+KJXluDKQD3Nfxx9ZjSuT0uvb7pvJSTHGDMGowzhBkDXz4qWhbo68EztgdO\/zuPZowyR50P9IermX8T8gabm3Hh1rCzlcfTF2btLkzIeURyCC9n6UeIgVJTSqepxH1emw1xoL0r8RYOSF+CYELWcyyhzXfX0lPDCMPM3UCCt2p3A+YqdHfSTfQHTpb0XEGeplVnEwtzC3NqJI2mJ6E8rzQxz6DMbTE4gMz5e6rVIdG7Agr\/\/V5u+36J+1PJDK361Ai+rdTRdDi\/SSipI+0pS9spgjQq0PVXXVVY7okTc7mvwHKj4v6uSBQvQB6aWOgW8aiz3CzJ5eroFEQajW+3fhjxd1oV8JaXCs02yhyYRHRW\/DtDtuRajviTWKEUAUSw0Njepyf\/YXzHc3zxlSM+hsvVC+a3QTw1ZdFEQ89De+JUC29iQ3j6Eus4l4x8VkKAA2WT53w1ZSeyrm59TDakPITNknVFytRXGBFs2pLswXrZEYWNiZG6Xc0gYdXwQlGJliM6kHOJg+ewWOaGIvKkaY45amlIQb3lV8Qm9\/1FYYrNA4gdjaGEoZwQ20Xy6nEl\/vZunL22M3hJkzQTGyq4TeNtBR5PQRoOHF3M2qVMIwjaDe7LyyYmZl3+5rLGl0wSrV9rAMmrDzgllffX6YiKGWOer0M8WOAmOyiqul2IQVuq5Su+gWIvxQys4aLrLpzeznLS31tEnXkxGKvpq\/+Z20iwiB\/tHcW1oqP4MfE21q5phRcHHet2dhW45b4iZ92UEUnD8XUS8Q8OwtTox1r9webtx+Kyv5Z+rw\/PF0xNBc+2bAxtlVQU5Oh0XUHr1pvDCPZYdRjDaZQ\/i4nyu75dDZkBIzNsqKZmm9waya6prmIiAS1vDFMI0i7MnfMo2CXSA+LljhUuVYusqNUkCPRVSmae38d9wCBEJYe+kS4Zg6VpfdM\/+y\/Z06XY3lVjB6rwZwJiMk1yveqwuHsjII8+Sj2DtgfRRdvALPHuTne7b0q8Xlz1XM42R7dqSqa7EG8V5l9pbS5XcWG7nwkxqEDzHutRzoouaCrJc2QLpaaJtxwR4D1ZBIHDvxOfx5pm9BPOjME5BMssCy4cOrU8WZWvKLg4ZBcXMJJ9RUquzv2BAw00OaqnNnzOvt8d16+R9czDN\/B3qr1fizMlNHy3h2zsgcKY03bHLnPHYen6t8vwrpCb5lefmrivtfUiM\/xV3XNv3feeA3EJIi17D0t\/0ASBKpgfMiVPZSbuBC7XiE04T3atCJ7f0SIrIdhXHvqUO2qwj4y5f2OFsUr1wGI+js3AWielz5A3HlWwiWszDrUfQVXPjqBRt3CEPxvDlbCYgASw8mvkEC4P5uzfgRHD7paL1oAHWcGVppLNiR7rUXUxps15gG9JRcB90Rqa3hs0cjaRMdfb1DxUR51U3CNxp7JSSyK692MfUth5LFbjE0m7o+iqGrmQ38WbnAQUbE0Rv4VBcjH1FsUP1ncb5wIUiHVZ7i+shbiCMQVTQItCFaVzGhFJFDpcokq9WSJPXF44tVRgO+jeBfbDkAhYg3\/l\/KqgrFCtr9pHFu\/kX\/u3J5JBQZJJkmQSYe\/dGEs8edP7m39hADAgT+rNo3+fYh8xHC3r6DISuZQ3qoAIEoBx\/IH6EnUz3jtebfpWzc5ZWYoEAy9UdUNKpXYoME8ZDg4GejDFHwtLcTWFzl6PbrwmjwSbZ9eBHKozAiJkXyHKkbMEdO8i279NypNvT1nAqZ09gA8LnBnI1\/M\/sPQJLNPrivxV9522Vi6uem0dU8kWSCSCuj2iNAsQxFtzFAl3xKNb1s0sjtUyZT998QnYWd843dIqrSMjP2Yg\/84VYqucZRr6AiuoYCyr1IFote16gTBrCfQ7V6i8vxU\/x3siCQSX5jDdNrgg+t\/YtGe311Eg\/jkTTAgMgxoAnJKTfVf\/PV8d18UwYyYliW3bpPlSnzkTM6UWa5t0I12nOumkJU9Kx6ZkueofDX8qU3wYBsJnhKjvJt3tBVTzyGPbsL8lypl4jx9P0Rvnve+BhBQkSd\/a3Uk+4XmGWiESpCpCvwZr2XC7Hmuayrt3naq2+S43TFIa4aJ4y23LdsZf4ZML9HIPvq4G23VRaIAq8CyYjkfTt4kp3UpHEKsyrodNuEH5+uObtCup\/2gP5b1lVvTtCkn5njbvsL\/w1GFarxxTrFXlI5bUmXiEb7Zvrxdvf9yAq4qSm02gyu\/ydy0KXcWxeMHJX1DlHGiTVR1fvrxmD2y81MsWjMavR+p\/UZHvdX+qEJZ4KKFYDe96tzbF2OC3eWz\/qgJin+lsjFyCE3YqR6b1axlUDoTOwQlnKGUtC\/c2ThLb\/tUS4YSxsWJg4\/YQexbS8MFmv\/ox2kcRzmZr2q+\/dxM1M6696cBE+bVW2I5IszxJz0y\/l\/V00UIxIOH3\/6KcDahRgIb9OxMoULrUntTrR\/M\/sG3N3LprHUv7T1wfb91YzhPDvEfyHPZwFavRR8TyyurHlUnVxUZTri3\/y9aDoYprpAzjUt0jiQENVvsb9FeeNbdC0qFmFtY39HQGNSgGTqfRviSZogXWmXTxlkSWkgmPnZJhwFr6UB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