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Commerce

Buy buttons are more hype than reality so far: Forrester

July 9, 2015

Buyable pins Buyable pins

 

By Chantal Tode

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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  1. Saks Global closing most Fifth Avenue Club suite locations
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  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Ruinart welcomes 2026 art series partner
  5. Year-end sales jump 9pc at Hermès
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Louis Vuitton flagship lands in Beijing
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