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Cadillac boosts lifestyle association via W magazine content sponsorship

January 24, 2013

 

By Tricia Carr

General Motors’ Cadillac is pushing the all-new XTS and its in-car Cue technology hub through a sponsorship of celebrity video content from Condé Nast’s W magazine.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Matches plots second act under new ownership
  8. US luxury car market expected to double in next decade: BCG
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam