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Cadillac boosts lifestyle association via W magazine content sponsorship

January 24, 2013

 

By Tricia Carr

General Motors’ Cadillac is pushing the all-new XTS and its in-car Cue technology hub through a sponsorship of celebrity video content from Condé Nast’s W magazine.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Dior, Rizzoli to release book on Lady Art project
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  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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Dior, Rizzoli to release book on Lady Art project