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Television

Cadillac taps Laurence Fishburne as spokesman to drive brand in new direction

December 22, 2010

Laurence Fishburne will be the voice of Cadillac

 

By Elizabeth Zelesny

Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker's upcoming "Red-Blooded Luxury" campaign targeting affluent Americans.

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  4. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  5. Luxury on trial: What will stand up in 2026
  6. Bulgari signs pop star Dua Lipa as global brand ambassador
  7. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
  8. Capri Holdings fills CFO, COO role
  9. Belmond partners with fashion designer Thebe Magugu
  10. Gucci expands ‘La Famiglia’ concept to eyewear
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Rolls-Royce drops in at Oberoi Concours d’Elegance
IHG introduces Regent Spa concept
Capri Holdings fills CFO, COO role