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Television

Cadillac taps Laurence Fishburne as spokesman to drive brand in new direction

December 22, 2010

Laurence Fishburne will be the voice of Cadillac

 

By Elizabeth Zelesny

Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker's upcoming "Red-Blooded Luxury" campaign targeting affluent Americans.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Sephora highlights the integral presence of Black beauty
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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