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9 winning factors in retail store growth
January 28, 2019 By

First and foremost is the ability of the brand and the people representing the brand to tell a unique brand story.

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5 shopper expectations that retailers must consider
January 25, 2019 By

Despite claims of a retailpocalypse, the vast majority of shopping still occurs in stores.

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How Richemont is plotting Yoox Net-A-Porter’s expansion with Alibaba
January 11, 2019 By

While 2018 saw several luxury conglomerates consolidating their empires through brand acquisitions, others such as Yoox Net-A-Porter looked to strategic partnerships.

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Tips for boosting the brand’s content marketing strategy
January 9, 2019 By

It is not just about content creation. Using data is just as important in boosting your content marketing strategies.

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Indian luxury outlook 2019: Ostentation continues amid political uncertainty
January 8, 2019 By

Eleven trends worth monitoring as luxury marketers try to make headway in the world’s largest democracy.

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China’s new ecommerce laws to disrupt global luxury sales
January 7, 2019 By

The result could be short-term sales losses in the hundreds of millions of dollars for luxury brands.

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8 trends to expect at CES in Las Vegas and beyond
January 7, 2019 By

To help you navigate the Consumer Electronics Show’s 2.7 million square feet of exhibits, here are eight trends to look for in Las Vegas and throughout 2019.

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Disrupting the jewelry industry one ring at a time
January 4, 2019 By

Thanks to outsourced knowledge, digital design and 3D printing, for the first time consumers can engage with the process of designing and producing customized jewelry.

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How machine learning can boost your brand
January 3, 2019 By

Top brands are adopting machine learning practices to identify, predict and take action on trends affecting product or service development.

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10 questions to help brands prepare for the next crisis
January 2, 2019 By

“Give me six hours to chop down a tree, and I will spend the first four sharpening my axe.” Thus said Abraham Lincoln.

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Top 15 thought-leadership columns of 2018
December 31, 2018 By

Leading experts across different luxury sectors, advertising and marketing, retail, digital and technology were bold and insightful in where and how they saw the luxury business evolving.

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Copyright considerations for Web developers and content creators
December 28, 2018 By

Almost all content found online – and offline, for that matter – is subject to copyright protection. This means that the copyright for almost every pixel you encounter, whether graphic or text, is “owned” by someone else.

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Influencers hint on what is new and next in 2019
December 27, 2018 By

As modern brands and marketers struggle to remain influential and trustworthy themselves, influencers are in the unique position to help bridge the gap.

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In luxury, business reputation precedes apology
December 26, 2018 By

When simply saying sorry is not enough. Ask Dolce&Gabbana. And Messrs. Dolce and Gabbana.

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Luxury fashion needs a major redo in 2019
December 26, 2018 By

The biggest challenges in 2019 are the traditional organizational structures and processes of luxury fashion brands, which do not allow them to be sufficiently nimble in the current consumer markets.

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How AI reshaped shopping this holiday season
December 24, 2018 By

Today, AI is capable of market segmentation down to the individual, to the point where customizing offers and promotions occurs at the level of that individual shopper.

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FTC should support new privacy paradigm
December 21, 2018 By

The Association of National Advertisers has urged the United States’ Federal Trade Commission to consider new federal privacy legislation to preempt state laws in response to the agency’s upcoming hearing on competition and consumer protection in the 21st century.

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Is it time for an mcommerce holiday?
December 20, 2018 By

This year, shoppers have selected their smartphones as their bargain-hunting weapons of choice, rather than wandering their local neighborhoods to find the perfect deal.

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7 reasons why retailers should respond to reviews
December 19, 2018 By

Shoppers look to customer reviews to decide if they are going to choose a brand, and marketers follow them to better understand how their store is perceived.

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2 metrics that matter most to retailers’ holiday success
December 18, 2018 By

According to recently compiled data, acquiring a new customer is five times more expensive than retaining an existing customer. Yet, 44 percent of companies admit they “have a greater focus” on acquisition, while a mere 18 percent focus on retention.

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Book excerpt: The Wealth Elite
December 17, 2018 By

Rainer Zitelmann undertakes a groundbreaking study of the psychology of the super rich.

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