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First and foremost is the ability of the brand and the people representing the brand to tell a unique brand story.
Despite claims of a retailpocalypse, the vast majority of shopping still occurs in stores.
While 2018 saw several luxury conglomerates consolidating their empires through brand acquisitions, others such as Yoox Net-A-Porter looked to strategic partnerships.
It is not just about content creation. Using data is just as important in boosting your content marketing strategies.
Eleven trends worth monitoring as luxury marketers try to make headway in the world’s largest democracy.
The result could be short-term sales losses in the hundreds of millions of dollars for luxury brands.
To help you navigate the Consumer Electronics Show’s 2.7 million square feet of exhibits, here are eight trends to look for in Las Vegas and throughout 2019.
Thanks to outsourced knowledge, digital design and 3D printing, for the first time consumers can engage with the process of designing and producing customized jewelry.
Top brands are adopting machine learning practices to identify, predict and take action on trends affecting product or service development.
“Give me six hours to chop down a tree, and I will spend the first four sharpening my axe.” Thus said Abraham Lincoln.
Leading experts across different luxury sectors, advertising and marketing, retail, digital and technology were bold and insightful in where and how they saw the luxury business evolving.
Almost all content found online – and offline, for that matter – is subject to copyright protection. This means that the copyright for almost every pixel you encounter, whether graphic or text, is “owned” by someone else.
As modern brands and marketers struggle to remain influential and trustworthy themselves, influencers are in the unique position to help bridge the gap.
When simply saying sorry is not enough. Ask Dolce&Gabbana. And Messrs. Dolce and Gabbana.
The biggest challenges in 2019 are the traditional organizational structures and processes of luxury fashion brands, which do not allow them to be sufficiently nimble in the current consumer markets.
Today, AI is capable of market segmentation down to the individual, to the point where customizing offers and promotions occurs at the level of that individual shopper.
The Association of National Advertisers has urged the United States’ Federal Trade Commission to consider new federal privacy legislation to preempt state laws in response to the agency’s upcoming hearing on competition and consumer protection in the 21st century.
This year, shoppers have selected their smartphones as their bargain-hunting weapons of choice, rather than wandering their local neighborhoods to find the perfect deal.
Shoppers look to customer reviews to decide if they are going to choose a brand, and marketers follow them to better understand how their store is perceived.
According to recently compiled data, acquiring a new customer is five times more expensive than retaining an existing customer. Yet, 44 percent of companies admit they “have a greater focus” on acquisition, while a mere 18 percent focus on retention.
Rainer Zitelmann undertakes a groundbreaking study of the psychology of the super rich.