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Luxury brands enter 2022 with new tech and legal tacks
January 6, 2022 By

The recent annual McKinsey & Co. report, The State of Fashion 2022, outlines major trends that the industry will face in 2021 and suggests strategies to deal with them.

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How customers want to interact online
January 5, 2022 By

Branding – once an exercise that involved plastic signs, billboards and newspaper print ads – has now firmly taken up residence in the world of bits, bytes, smartphones, wearables and, occasionally, a desktop computer.

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4 mistakes ecommerce players make when measuring ROAS
January 4, 2022 By

Most ecommerce businesses rely heavily on advertising to draw customers to their Web sites and, in the case of retargeting, remind them of past visits or past purchase intentions.

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What will successful ecommerce marketing look like in 2022?
December 30, 2021 By

The buying behavior of consumers has changed with the pandemic.

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Are affluent consumers in India transitioning from status signaling to self-transcendence?
December 28, 2021 By

A growing number of young Indian consumers are now making more informed decisions. They show concern for society and environment while making product choices.

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Risks to China’s growth in luxury retail
December 23, 2021 By

New regulations that aim to address financial disparity and personal privacy in China could have a major impact on international sales for luxury brands.

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Top 5 themes to watch next year in public relations
December 21, 2021 By

Attention spans and anxiety levels are being stretched, but the most basic and effective form of communication is also the most overlooked.

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Avoid World War Z
December 16, 2021 By

Gen Z is the youngest, most ethnically diverse and largest generation in American history. They make up 27 percent of our population.

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7 reasons why luxury brands need to prioritize digital transformation in 2022
December 15, 2021 By

Luxury businesses need to find ways to offer the same personalized experience found in physical stores, while catering to the growing demand for digital shopping options.

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Mobile device case manufacturer makes a case for controlling branded products online
December 13, 2021 By

How can trademark law be used to control to whom and where luxury and fashion branded products are sold?

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This holiday season will not be ordinary: 4 challenges facing luxury retailers
October 14, 2021 By

Early shoppers, a shortage of repair pros, in-store returns and logistical costs all loom.

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Changing luxury: Myths and realities amidst the pandemic
October 4, 2021 By

With an absolute number of 56.1 million millionaires in a total population of 7.9 billion, the accumulation of wealth has never been higher.

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Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits
October 1, 2021 By

Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.

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The luxury market is not what it used to be. Here is why
September 27, 2021 By

The term “luxury” has always been difficult to define, especially as its essence is always changing.

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Typography company’s legal saga demonstrates difficulties of protecting creations without IP rights
September 20, 2021 By

Outside of traditional IP rights there are few paths that the originators of creative expressions can take to prevent the theft of their intellectual property, leaving them practically defenseless when confronted with such misuse.

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Beyond Beeple: The real value of NFTs for luxury brands
September 13, 2021 By

For better or worse, scarcity and exclusivity are founding values of the luxury goods industry — values that have made most luxury brands extremely slow to adapt to digital world in which things are easily replicated.

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How do you take a luxury experience and digitize it?
August 31, 2021 By

While many industries were able to adapt and embrace the new digital frontier, for others, finding a substitution for in-person experiences was more difficult.

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Future of luxury retail: Less gadgets, more experiences
August 26, 2021 By

Luxury brands are currently signing more short-term leases in newer or unfamiliar markets.

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Why luxury brands cannot ignore TikTok
August 13, 2021 By

The Chinese video-sharing platform was the only app not owned by Facebook to make the global list of top five downloads, taking the leading spot for the first time over Facebook.

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Does marketing change in an inflationary environment?
August 12, 2021 By

According to the new U.S. Labor Department stats, inflation pushed up to 5 percent for the 12 months ended May 31 – a 13-year high. For many marketers who have spent the past 18 months riding a stomach-turning economic roller coaster, this news may seem hard to understand.

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Designing the sound of luxury: Amplifying emotional connections
August 10, 2021 By

When it comes to the audio-first era that is upon us, luxury brands are mostly silent.

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