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Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?
August 7, 2020 By

Luxury is one of a handful of categories in which online sales were lower at the end of May than they were in mid-March.

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How to accelerate your business post-pandemic
August 6, 2020 By

It is unlikely there is a CEO in America unaffected by the COVID-19 pandemic and all are probably sick and tired of reading introductions like, “We’re all in this together,” or “In light of these trying times.” Yeah, everyone agrees.

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The new rules of driving aspiration for luxury brands
August 5, 2020 By

“What you say is not as important as the bookcase behind you,” is a tagline of a Twitter account titled Bookcase Credibility. Bookcase Credibility was launched in April 2020 and has since amassed more than 105,000 followers.

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A reckoning is coming for retail: Get ready
August 5, 2020 By

The price for retailers over-building, overextending and overestimating their importance in the lives of customers has now come due after the disruption caused by the COVID-19 pandemic.

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Why you should not put partnership marketing on hold
August 4, 2020 By

What does partnership marketing look like in this new normal and how do we go about negotiating partnerships when we cannot even shake hands?

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Luxury brands must think like gladiators to woo China’s youngest consumers
August 3, 2020 By

Mainland China is the biggest hope for luxury in the coming years. Its innovators are already spooking Silicon Valley.

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What are Hong Kong’s hurdles and opportunities for luxury brands?
July 31, 2020 By

Hong Kong, this bustling metropolis, is now in a transition period, facing both challenges and opportunities that will redesign the future of the city in the years to come.

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Has the lockdown forever changed the art, vintage and antiques industry?
July 30, 2020 By

In 2019, close to 2 billion people purchased items online — but most of the sellers of art, vintage and antiques lost out. Why? Because the vast majority of the art and antiques industry is not online.

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Trademark bidding is the kissing cousin of counterfeiting
July 29, 2020 By

We have heard several feel-good stories and attempts by Amazon to enter the luxury market. But it is doubtful that, without real change, Amazon will earn the trust it needs from luxury brands.

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Winning back the luxury consumer
July 20, 2020 By

More than half of customers actively try to touch as few items as possible when shopping and try to avoid interacting with employees whenever possible – a troubling trend for the luxury sector, where touch and feel are everything and personal relationships are critical.

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The Virgilization of Virgil Abloh
July 17, 2020 By

How art-ification became a lucrative corporate strategy.

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Importance of ecommerce for “Made in Italy” post-pandemic
July 15, 2020 By

Paired with the new sense of local belonging caused by the lockdown, “Made in Italy” could actually grow beyond the acclaimed Italian craftsmanship.

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Must-know basics of trade dress law for the luxury goods business
July 14, 2020 By

Trade dress can be a very powerful form of protection, but only if a company understands how to gain and maintain it.

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US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
July 13, 2020 By

Consumer confidence is shaky, unemployment is up and the market is volatile, which impacts discretionary spending for luxury wines today just as it did more than a decade ago. But the similarities end there when looking deeper at the challenges that luxury wineries currently face.

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Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
July 10, 2020 By

A recent trademark-infringement suit brought in federal court in Los Angeles by cosmetics brand Josie Maran against an unauthorized Amazon reseller raises a number of interesting issues about how trademark law can be used to control to whom and where branded products are sold.

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Key issue to consider: Brand DNA versus customer DNA
July 7, 2020 By

Most of the information about the customer’s DNA is stored in the top sales professional’s head since he or she is really the engagement layer for key high-net-worth clients.

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5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
July 6, 2020 By

The only way forward in overcoming the growing aversion that affluent and wealthy clients have toward luxury goods and services sales associates is to transform and elevate the role. This is even more critical post-pandemic.

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How PR can help you salvage the second half of 2020
July 2, 2020 By

This week marks the mid-way point for the year, and it is usually a time to assess your business plan and consider how you can improve in the third and fourth quarters.

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What Google’s new policy on counterfeit goods listings means for luxury brands
July 1, 2020 By

Whilst far from perfect, Amazon and Facebook, when notified about a counterfeit, will at least respond and take some action – eventually. Google, prior to a recent development, would not.

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How luxury fashion brands’ new creative direction is affecting content production
June 30, 2020 By

Key insights on how to create an effective editorial plan in response to fewer marketing events and the need to master digital channels and push ecommerce.

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Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights
June 30, 2020 By

The case, Sohm v. Scholastic Inc., involved a claim by a photographer, Joseph Sohm, who created 89 photographs. Rather than register them himself, he used a service by Corbis Corp. to register the copyrights.

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