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Models’ suit against Vogue, Moda Operandi: How changes in business affect a company’s legal concerns
September 15, 2020 By

A recent lawsuit, entitled Champion v. Moda Operandi Inc. and filed in federal court in Manhattan, involves 38 fashion “supermodels,” bringing claims against online designer outlet Modus Operandi and its marketing partner, Vogue.

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7 fundamentals of effective luxury brand communication
September 15, 2020 By

Digital consumerism has disrupted the purchasing experience and luxury brands must adapt to new standards of communication.

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Time for luxury stores to go virtual
September 14, 2020 By

Since the COVID-19 coronavirus hit, the luxury sector’s operating models have been thrown into question, at least for the short-term.

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Pandemic and changing value systems
September 9, 2020 By

As the world reels under a COVID-19-induced economic crisis, more consumers are questioning the very essence of what, when, where and how much.

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3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
September 8, 2020 By

It is time to move beyond misunderstanding and mistrust between the sales and marketing groups, which leads to unproductive adversarial relationships focused on fighting for credit over who is driving sales and revenue for a company.

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Fashion’s Soft Power Club: Reshaping to recover and the resurgence of slow
September 3, 2020 By

Industry and geopolitical leaders joined forces Sept. 1 at the Prada Foundation’s office in Venice, Italy in a newly created Soft Power Club to debate “Shaping a Sustainable Multilateralism: How the fashion industry can contribute to sustainable development.”

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For one’s own pleasure: Luxury’s return to discretion
September 1, 2020 By

What stealth wealth looks like today and into the future.

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5 driving forces behind the branded furniture hype
August 31, 2020 By

The Louis Vuitton furniture section of the site is tastefully named the “art of living.” Art is an apt name since most pieces cost upward of $100,000 and resemble works of art that can be sat on.

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11 ways to gain the trust of prospects and customers
August 31, 2020 By

As a sales manager, one of your jobs is to impress upon reps the importance of building trust. They have to earn it with every call, email and action. It is their job to turn a good first impression into a strong sense of trust.

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What trademark owners can learn from the Tiffany legal reversal against Costco
August 20, 2020 By

In 2015 U.S. jeweler Tiffany & Co. obtained a judgment of more than $21 million against price-club retailer Costco from a New York federal court for selling unbranded diamond engagement rings identified by point-of-sale signs containing the word “Tiffany.”

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5 cultural shifts in New Era of Connection
August 19, 2020 By

The way forward for luxury brands in this new and different era will be determined by five key cultural shifts.

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Embrace change so that your business may survive
August 18, 2020 By

If your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.

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Influencer brand tribes hold promise post-COVID-19
August 17, 2020 By

As marketers re-evaluate post-pandemic marketing, forming an influencer “brand tribe” has proven to deliver dramatic results in driving shopper marketing, passionate advocacy and increased organic reach.

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New era of broadcast selling for retailers: Third place in-store
August 14, 2020 By

Luxury and specialty goods stores will need to become both a showroom and a sample space where both experiences are more curated for each individual.

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China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
August 13, 2020 By

Consumers in lower-tier Chinese cities typically are entrepreneurs who have grown local businesses, made successful stock or property investments, and – this is the reality – are participants in the “grey” economy.

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AI: Standing out in a sea of buzzwords
August 13, 2020 By

Through artificial intelligence, we can create machines that perform tasks much faster than humans and, at some point – when they have learned human behavior – can replace humans completely.

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How consumer spending fared so far through 2020
August 12, 2020 By

Personal consumption makes up over two-thirds of U.S. GDP and it dropped even more precipitously, down 34.6 percent on an annualized basis. This quarter marks the economy’s worse since the government started calculating GDP over 70-odd years ago.

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Armani right-sizes for new era
August 11, 2020 By

There is no question that all major luxury brands have experienced sales and profits declines in the past few months of the public health crisis.

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Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?
August 7, 2020 By

Luxury is one of a handful of categories in which online sales were lower at the end of May than they were in mid-March.

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How to accelerate your business post-pandemic
August 6, 2020 By

It is unlikely there is a CEO in America unaffected by the COVID-19 pandemic and all are probably sick and tired of reading introductions like, “We’re all in this together,” or “In light of these trying times.” Yeah, everyone agrees.

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The new rules of driving aspiration for luxury brands
August 5, 2020 By

“What you say is not as important as the bookcase behind you,” is a tagline of a Twitter account titled Bookcase Credibility. Bookcase Credibility was launched in April 2020 and has since amassed more than 105,000 followers.

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