Luxury Daily
  • No categories
Chemicals in our clothes
April 4, 2019 By

Monday’s New York Times had an article called “How to Minimize Exposures to Hormone Disrupters.” And it’s pretty terrifying. But here’s the truth: everything we wear is coated in chemicals. Everything. Your favorite T-Shirt, your workout gear, your underwear.

Share on FacebookShare on LinkedInShare on Twitter
How to advertise on podcasts
March 29, 2019 By

There are more than a half-million podcasts available for consumption, and while most do not offer ads, choosing which podcasts to test the first campaign is daunting.

Share on FacebookShare on LinkedInShare on Twitter
Television is a losing channel
March 28, 2019 By

Cord-cutter statistics show how quickly TV is changing, and it is happening at a rate much faster than previously expected.

Share on FacebookShare on LinkedInShare on Twitter

What brands, advertisers and influencers can learn from #FyreFestival
March 22, 2019 By

The failed festival illustrates that brands and advertising agencies need to be extremely careful when advertising their products and when choosing influencers to promote their products.

Share on FacebookShare on LinkedInShare on Twitter
Targeting, uniqueness and clienteling in evolving luxury retail
March 20, 2019 By

A report by McKinsey & Co. states that nearly one-fifth of personal luxury sales will take place online by 2025.

Share on FacebookShare on LinkedInShare on Twitter
How Lamborghini drives engagement through social media
March 15, 2019 By

While users rely on Facebook for sharing articles or memes, Instagram has taken on a more aspirational slant, giving users the feeling of scrolling through pages in search of inspiration. Instagram immerses these users in a more luxurious way of life.

Share on FacebookShare on LinkedInShare on Twitter

How brands can make their chatbots take off
March 13, 2019 By

Very soon, your bot will become the primary interface for your brand.

Share on FacebookShare on LinkedInShare on Twitter
10 trends to understand Indian middle class consumers’ attitude to luxury
March 11, 2019 By

Research from The Brookings Institution claims that Asia could represent two-thirds of the middle-class population worldwide, with close to 380 million in India alone by 2030. Compared to the Western economies, China and India have been growing with an annual growth rate of more than 6 percent, resulting in a huge market potential for these emerging economies.

Share on FacebookShare on LinkedInShare on Twitter
Facebook’s Mark Zuckerberg: A privacy-focused vision for social networking
March 7, 2019 By

Mark Zuckerberg on his shocking announcement to pivot Facebook to a privacy-focused messaging and social networking platform. Read the post in its entirety.

Share on FacebookShare on LinkedInShare on Twitter

7 ways to combat chargebacks from “friendly” fraud
March 5, 2019 By

Chargebacks from friendly fraud are on the rise, and they present a growing problem that ecommerce merchants cannot ignore.

Share on FacebookShare on LinkedInShare on Twitter
Luxury brands need to change their marketing strategy for India
March 1, 2019 By

Luxury brands that entered India are still not marketing themselves correctly, considering the potential of the market. These brands follow an approach of creating a niche that has been their go-to strategy in Western markets.

Share on FacebookShare on LinkedInShare on Twitter
More women in decision-making fashion positions means more women fashion customers
February 27, 2019 By

The outsider status of women is particularly troubling in women’s fashion. Women make up half of the population, spend three times more on clothing than men and, at least, in the women’s fashion segment, account for virtually 100 percent of customers.

Share on FacebookShare on LinkedInShare on Twitter

3 questions brands should ask themselves around Fashion Week
February 15, 2019 By

While runway shows still hold a large, important place in the world of fashion, we are living in a time where it is not the only way for a fashion brand to make a splash.

Share on FacebookShare on LinkedInShare on Twitter
Making luxury retailers’ physical stores smarter
February 13, 2019 By

While everyday and premium brands may be hardest hit by the “Amazon effect,” luxury brands are looking for new ways to shape the in-store shopping experience and make their stores profitable, faster.

Share on FacebookShare on LinkedInShare on Twitter
3 data-driven lessons for retailers this year
February 12, 2019 By

Financing buying habits, especially with the millennials, is becoming a key issue for both bricks-and-mortar retail and ecommerce.

Share on FacebookShare on LinkedInShare on Twitter

Book excerpt: Meet the HENRYs
February 11, 2019 By

The millennial High-Earners-Not-Rich-Yet (HENRY) consumers are the next-generation customers that every luxury brand manager, marketer and retail executive needs to know and know well. Here is an excerpt from the latest treatise on them: Pamela N. Danziger’s new book, “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands.”

Share on FacebookShare on LinkedInShare on Twitter
India is ready for sustainability in luxury goods
February 8, 2019 By

With millennials as the core luxury demographic that most strongly associates with sustainability, luxury brands are stepping up their efforts in that area. India is the next geographic frontier.

Share on FacebookShare on LinkedInShare on Twitter
Rolex lawsuit highlights importance of dilution claim
February 6, 2019 By

Trademarks generally only confer rights within a particular market for particular goods or services. But what happens when someone uses the same mark in a totally different and unrelated field?

Share on FacebookShare on LinkedInShare on Twitter

7 tactics for luxury sales associates to turn prospects into brand advocates
February 4, 2019 By

The convolution of the modern retail sales process along with the ever-changing business environment scenario makes it essential for luxury brands to empower and enrich their sales associates.

Share on FacebookShare on LinkedInShare on Twitter
How mobile shopping apps enhance customer engagement
February 1, 2019 By

To gain a competitive edge, retailers need to use data to better understand their direct competition and create compelling mobile experiences that deliver higher conversion rates, larger basket sizes, more frequent purchases and better customer retention.

Share on FacebookShare on LinkedInShare on Twitter
Digital KPIs for a transforming luxury landscape
January 31, 2019 By

With many more shoppers beginning their customer journeys online and on mobile, luxury retail decisions informed by rich, timely digital key performance indicators (KPIs) will prove vital for success.

Share on FacebookShare on LinkedInShare on Twitter