Luxury Daily
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Building shopping experiences that tap into your audience’s senses
September 10, 2019 By

Your luxury brand marketing strategy should focus on engaging your client’s senses to create the feelings they seek.

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Not black and white: Blurred lines in fashion
September 9, 2019 By

Black culture’s dominance now leads a multi-racial acceptance that would be hard to imagine even 15 years ago.

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Streetwear: Efficiency and effectiveness of value creation in luxury
September 6, 2019 By

Traditional luxury today fails to offer new culturally relevant expressions. It borrows symbolic and cultural codes from streetwear in a desperate effort to appear cool, current and on-trend.

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Primacy of image in luxury
September 6, 2019 By

We have seen a shift from artistic and abstract representation to tangible and real imagery in fashion campaigns, and with it a raw, real lens of life.

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5G, fashion and me
September 5, 2019 By

5G will mean you can create truly fluid, immersive, interactive augmented or virtual reality experiences that bring your brand story to life, or simply help the customer navigate their way around your store or product lines.

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Does your book cover pass the 7-second test?
September 5, 2019 By

For digital sales, it is increasingly important that a cover design is equally effective as a thumbnail image.

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Luxury retail at crossroads with digital inevitability
September 4, 2019 By

In 2018 ecommerce sales of luxury goods – which includes apparel, beauty products, perfume, jewelry and watches, leather goods and accessories – accounted for 8 percent of the more than $280 billion global luxury market.

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Breaking the fashion code
September 4, 2019 By

Fashion and luxury brands have long been used as an extension of the self. But now they have become more than just signifiers of status.

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Yin and yang of the Chinese luxury marketplace
August 27, 2019 By

Hangzhou, CHINA – Chinese consumers are known for their love of high-end luxury goods, but like many consumers around the world, they are also looking for brand purpose in what they buy.

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Revlon’s cautionary tale: The changing nature of influencer marketing
August 23, 2019 By

Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

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Understanding the world of international payments
August 20, 2019 By

Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.

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What struggling fashion houses can learn from DTC brands
August 19, 2019 By

Behaving like a direct-to-consumer brand can effectively engage audiences, build trust and personalize the customer experience.

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What is your favorite brand?
August 16, 2019 By

Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.

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Amazon has “destroyed the retail industry”: True or false?
August 14, 2019 By

For luxury marketers sitting on the fence whether to sell their products on Amazon, here is a sobering take on the platform’s impact on retail.

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Luxury hotels cater to China’s solo female travelers
August 13, 2019 By

From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese women who travel solo.

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Most influential logos of all time – and what you can learn from them
August 9, 2019 By

Logos and the company’s overall visual design have become more challenging as the marketplace has expanded and communication amplified globally.

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Indians splurging more on luxury domestically
August 8, 2019 By

Per a recent report, more than 300 international brands are planning to open stores in India by 2020, which is a clear indication of the strong belief in the Indian luxury market’s potential.

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12 luxury myths destroying your business
August 7, 2019 By

Plus some realities: Many brands are luxury pretenders who wrap their messages in luxury values, but deliver mass-market experiences at high prices. Oh, and many people in luxury today have expired mindsets with expired experience for a changing world.

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Must-know basics of design patent law for fashion and luxury goods
August 6, 2019 By

Design patents have both advantages and disadvantages over copyright protection. Where appropriate, they can be very powerful tools to protect a design.

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AI leveling retail playing field
August 5, 2019 By

AI makes it possible to classify products on a truly industrial scale to identify value-drivers.

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Trifecta hitting slow-changing luxury business: Younger gen, tech and China
August 2, 2019 By

The new luxury consumer is a generation younger, lives in China and buys via WeChat. Not surprisingly, luxury brands need to fast embrace technology to deliver growth in a changing world.

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