- No categories
Monday’s New York Times had an article called “How to Minimize Exposures to Hormone Disrupters.” And it’s pretty terrifying. But here’s the truth: everything we wear is coated in chemicals. Everything. Your favorite T-Shirt, your workout gear, your underwear.
There are more than a half-million podcasts available for consumption, and while most do not offer ads, choosing which podcasts to test the first campaign is daunting.
Cord-cutter statistics show how quickly TV is changing, and it is happening at a rate much faster than previously expected.
The failed festival illustrates that brands and advertising agencies need to be extremely careful when advertising their products and when choosing influencers to promote their products.
A report by McKinsey & Co. states that nearly one-fifth of personal luxury sales will take place online by 2025.
While users rely on Facebook for sharing articles or memes, Instagram has taken on a more aspirational slant, giving users the feeling of scrolling through pages in search of inspiration. Instagram immerses these users in a more luxurious way of life.
Very soon, your bot will become the primary interface for your brand.
Research from The Brookings Institution claims that Asia could represent two-thirds of the middle-class population worldwide, with close to 380 million in India alone by 2030. Compared to the Western economies, China and India have been growing with an annual growth rate of more than 6 percent, resulting in a huge market potential for these emerging economies.
Mark Zuckerberg on his shocking announcement to pivot Facebook to a privacy-focused messaging and social networking platform. Read the post in its entirety.
Chargebacks from friendly fraud are on the rise, and they present a growing problem that ecommerce merchants cannot ignore.
Luxury brands that entered India are still not marketing themselves correctly, considering the potential of the market. These brands follow an approach of creating a niche that has been their go-to strategy in Western markets.
The outsider status of women is particularly troubling in women’s fashion. Women make up half of the population, spend three times more on clothing than men and, at least, in the women’s fashion segment, account for virtually 100 percent of customers.
While runway shows still hold a large, important place in the world of fashion, we are living in a time where it is not the only way for a fashion brand to make a splash.
While everyday and premium brands may be hardest hit by the “Amazon effect,” luxury brands are looking for new ways to shape the in-store shopping experience and make their stores profitable, faster.
Financing buying habits, especially with the millennials, is becoming a key issue for both bricks-and-mortar retail and ecommerce.
The millennial High-Earners-Not-Rich-Yet (HENRY) consumers are the next-generation customers that every luxury brand manager, marketer and retail executive needs to know and know well. Here is an excerpt from the latest treatise on them: Pamela N. Danziger’s new book, “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands.”
With millennials as the core luxury demographic that most strongly associates with sustainability, luxury brands are stepping up their efforts in that area. India is the next geographic frontier.
Trademarks generally only confer rights within a particular market for particular goods or services. But what happens when someone uses the same mark in a totally different and unrelated field?
The convolution of the modern retail sales process along with the ever-changing business environment scenario makes it essential for luxury brands to empower and enrich their sales associates.
To gain a competitive edge, retailers need to use data to better understand their direct competition and create compelling mobile experiences that deliver higher conversion rates, larger basket sizes, more frequent purchases and better customer retention.
With many more shoppers beginning their customer journeys online and on mobile, luxury retail decisions informed by rich, timely digital key performance indicators (KPIs) will prove vital for success.