- No categories
Your luxury brand marketing strategy should focus on engaging your client’s senses to create the feelings they seek.
Black culture’s dominance now leads a multi-racial acceptance that would be hard to imagine even 15 years ago.
Traditional luxury today fails to offer new culturally relevant expressions. It borrows symbolic and cultural codes from streetwear in a desperate effort to appear cool, current and on-trend.
We have seen a shift from artistic and abstract representation to tangible and real imagery in fashion campaigns, and with it a raw, real lens of life.
5G will mean you can create truly fluid, immersive, interactive augmented or virtual reality experiences that bring your brand story to life, or simply help the customer navigate their way around your store or product lines.
For digital sales, it is increasingly important that a cover design is equally effective as a thumbnail image.
In 2018 ecommerce sales of luxury goods – which includes apparel, beauty products, perfume, jewelry and watches, leather goods and accessories – accounted for 8 percent of the more than $280 billion global luxury market.
Fashion and luxury brands have long been used as an extension of the self. But now they have become more than just signifiers of status.
Hangzhou, CHINA – Chinese consumers are known for their love of high-end luxury goods, but like many consumers around the world, they are also looking for brand purpose in what they buy.
Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.
Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.
Behaving like a direct-to-consumer brand can effectively engage audiences, build trust and personalize the customer experience.
Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.
For luxury marketers sitting on the fence whether to sell their products on Amazon, here is a sobering take on the platform’s impact on retail.
From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese women who travel solo.
Logos and the company’s overall visual design have become more challenging as the marketplace has expanded and communication amplified globally.
Per a recent report, more than 300 international brands are planning to open stores in India by 2020, which is a clear indication of the strong belief in the Indian luxury market’s potential.
Plus some realities: Many brands are luxury pretenders who wrap their messages in luxury values, but deliver mass-market experiences at high prices. Oh, and many people in luxury today have expired mindsets with expired experience for a changing world.
Design patents have both advantages and disadvantages over copyright protection. Where appropriate, they can be very powerful tools to protect a design.
AI makes it possible to classify products on a truly industrial scale to identify value-drivers.
The new luxury consumer is a generation younger, lives in China and buys via WeChat. Not surprisingly, luxury brands need to fast embrace technology to deliver growth in a changing world.