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Remote storytelling: Real-time persuasion in a virtual setting
June 5, 2020 By

Stories can be up to 22 times more memorable than facts alone, allowing your message to resonate with decision-makers on both intellectual and emotional levels, giving you an edge in your argument.

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The end of efficiency
June 4, 2020 By

Across industries, companies aspired to stay lean to keep profits high. No one wanted cash sitting in their balance sheet, or inventory sitting in their warehouse. Now they are learning the value of inefficiency in real time.

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How public shaming changed status signaling
June 3, 2020 By

Prevented by public backlash from widely sharing the fact that their lives went on with the same conveniences as before, the affluent display their economic power by going incognito during the COVID-19 lockdowns.

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Rejection of Valentino trademark application: How the US trademark office evaluates trademarks
June 2, 2020 By

The Valentino case provides valuable insights for luxury and fashion goods companies to understand how the Trademark Office evaluates marks for being “descriptive,” when it requires disclaimers, and how companies should respond when the Trademark Office requires such a disclaimer.

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Marketing psychology: 5 principles of human behavior
June 1, 2020 By

Successful marketers know that the key difference between strong and weak marketing lies in understanding how consumers behave and why they behave in certain ways.

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All eyes on China for luxury’s recovery, but no guarantees of future success
May 29, 2020 By

Since the 2008-09 recession, China has effectively become the tail that wags the dog of the global luxury market.

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TikTok: Rising star of social beauty
May 29, 2020 By

Created in September 2016, TikTok has expanded its usage beyond Gen Z and reached 2 billion downloads, making it the most downloaded app in March.

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Why normality should never be an aspiration
May 28, 2020 By

There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.

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10 steps for brands to journey from privileged access to advanced personalization
May 27, 2020 By

After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.

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Brands should incentivize consumers to go green
May 26, 2020 By

As it stands now, encouraging consumers to recycle is largely under-utilized.

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Evolution of the virtual e-vent in fashion and retail
May 21, 2020 By

Rather than simply recreating an event for an online audience, with a little thinking outside the box, they can be restructured entirely, ensuring consumers remain engaged and brands relevant.

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Shortening the recovery time for luxury retail: Re-boarding the workforce
May 21, 2020 By

Luxury retailers that not only gear up for the safety of the workplace, but also prepare and re-skill the workforce will emerge with a team of high producers.

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After COVID-19, changes in customer behavior are a certainty
May 20, 2020 By

New behavior becomes permanent the longer it is in place. And in this case, one of the primary human emotions, fear, propels and engrains the behavior changes.

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Post-pandemic pivot: Being dynamic beats being efficient
May 19, 2020 By

Whatever the world looks like on the other side of this, it is not going to look like it did in January.

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Redefining luxury’s future: It will be here soon
May 15, 2020 By

This COVID-19 coronavirus crisis has fundamentally challenged our perception for essential goods and values. How can we survive in the short term and what are the things that drive tomorrow and next year, the long-term potential?

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How luxury brands can earn the loyalty of younger customers
May 15, 2020 By

Today’s buyers are more likely to scroll through luxury items online than spot the latest trends in magazines or window displays. Millennials now do 60 percent of their shopping online.

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Coronavirus will make wellbeing new luxury trend of future
May 14, 2020 By

The luxury market drives on the psychology of affluent consumers. When they feel good about themselves and are on solid ground financially, they give themselves permission to indulge. When they do not, they will not.

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Convergence of tech and real estate in fashion
May 14, 2020 By

Technology has transformed many retailers over the past decade, moving from operating bricks-only business models into bricks-and-clicks platforms. The next frontier is making real estate decisions that focus on serving your most productive customers.

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Conscious minimalism and what it means for interiors
May 13, 2020 By

What is the design philosophy behind conscious minimalism, from its less-is-more origins to some examples of home interiors that exemplify this trend?

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Where next for UK residential transactions and prices?
May 12, 2020 By

British real estate brokerage Knight Frank’s view is that a decline of 7 percent in U.K. prices and 5 percent in prime London and prime regional prices will be experienced through 2020, with much of this decline already having taken place between March and May.

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Return trip: How the travel and tourism industry can recover from COVID-19
May 12, 2020 By

I suspect that this period of sluggishness and apprehension will be short-lived and that, with proper precautions and strictly following advice set by global health leaders, the travel industry can bounce back within 12 months.

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