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The problem with display ads has never been the ads themselves, but poor measurement. Truth is, display ads are far more effective and valuable than given credit.

Unlike Instagram and Facebook, which serve as sources of news and social activism, TikTok remains a place for humor and entertainment, even in the face of the global healthcare crisis.

COVID-19-infected British Prime Minister Boris Johnson’s admittance yesterday to the St. Thomas Hospital in London after a deterioration in his condition brings to the fore a key issue: How to lead in a time of crisis, especially during a healthcare pandemic, when the leader himself is stricken?

Many marketers have come out describing this time of crisis as a “tightrope” for brands: those who engage with the crisis risk being seen as disingenuous, and those that continue with commercial activity risk being perceived as tactless.

While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry.

With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving?

Reaffirms faith in Bain forecast that overall luxury market in China will continue to sustain a compound annual growth of 9 percent to 10 percent through 2030.

Tough times bring out the best in most human beings and institutions. For luxury marketers preparing to reignite their businesses post-pandemic, it is key to stay adaptable, agile and sustainable during the next several weeks and months

Fear is serving as a crippling agent to some, while others choose to see possibilities.

In the months to come, we will turn the corner on this, most businesses will revive, and the stock market will come back.

A recent lawsuit, filed in Texas and then transferred to New York, pits luxury fashion designer Sophie Theallet against Swedish discount retailer H&M.

What can a brand do to remain relevant during these testing times? How does it maintain mind share to be able to bounce back once this is all behind us?

U.S. law has made it very difficult to hold online platforms liable for sales of counterfeits.

The Great Depression impelled a “waste not, want not” attitude that dictated consumption patterns for years.

Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.

All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.

As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?

The city’s economy continues to decline, and people — expats, young native Hong Kong professionals, Chinese nationals — are leaving.

Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.

Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.

Unease over the virus has the potential to impact purchasing behavior to varying degrees.