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Watches and jewelry

Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC

February 16, 2026

With consumers spending increasing time researching before going to retailers, they expect sales advisors to be even more insightful. Image courtesy of Natural Diamonds Council With consumers spending increasing time researching before going to retailers, they expect sales advisors to be even more insightful. Image courtesy of Natural Diamonds Council

 

November and December represented the single largest sales window for natural diamonds in 2025, according to the Natural Diamond Council.

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