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Smart brands will not avoid TikTok in the downturn — they will lean in, take advantage of favorable pricing to drive conversions and ROI, and steal share from the competition.

By offering discounted goods to a new set of consumers who may not have been able to afford them previously, brands are building a connection with younger people who are rising in economic status without undercutting the value of other products.

The dance of applying strategic and creative expertise to local campaigns varies in complexity depending on the level of centralized control at the global level.

To create value and increase return on investment, customer experiences and employee experiences walk hand-in-hand to form customer centricity.

It is unclear whether COVID shifted priority to personal time and family, caused feelings of fatality that alter rationale for late hours, or something else. What is clear is that there is a dearth of qualified talent applying for jobs in the retail sector.

Designer Hayley Paige Gutman’s battle against her former employer, JLM Couture Inc., in New York federal court, to maintain control of her social media accounts sheds light on the issues of social media branding and eponymous trademarks.

Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?

Positioning is critical to the success of every tech business, but executives often overlook its importance.

Agents and brokers will have to be more creative in marketing and pricing, leveling with sellers that luxury housing demand is returning to pre-pandemic levels.

So many business leaders think that if they post something about their product on Facebook, Instagram and Twitter, every single day, eventually they will gain traction.

MOVID refers to policies and practices that are reactive to More COVID (MOVID), while NOVID refers to those practices and policies that are anticipating no more COVID (NOVID).

There is tremendous power in harnessing primary data, as this data is unique to your business, data that you direct, collect and own.

The bill specifically applies to models, classified as employees and independent contractors, and creatives such as photographers, stylists, casting directors, makeup artists and hairdressers.

Beginning back this past May, any app that collects end-user data must obtain explicit consent from users. Analytics data suggests that more than 96 percent of users chose to opt-out of tracking.

While Cult Gaia may not be in the luxury goods space, the legal issues at the base of the appeal are the same and important for luxury goods companies to consider.

More browsers are poised to make it difficult for advertisers to run campaigns and track campaign performance.

With Russia’s invasion of Ukraine, this geopolitical crisis has brought into sharp focus the intersection of geopolitics, Russian oligarchs, luxury and compliance risks.

In a recent decision in a federal case in Texas, Rolex Watch U.S.A. Inc. v. BeckerTime LLC, the court held that the defendant’s altered genuine Rolex watches were counterfeits as a matter of law.

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

As the pandemic begins to appear in the rearview mirror and our conversations change to a new topic, will fashion companies continue to service their customers as they have done since 2020?

Although the last several years produced many naysayers who predicted that online sales and the pandemic would bring about the death of bricks-and-mortar retail, they were mistaken – at least at this moment.