Arts and entertainment

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Fashion uses art to boost margins, elevate merchandise

May 14, 2014

Bergdorf Goodman creates public art with Costume Institute-inspired store windows

May 8, 2014

Christie’s invests in digital innovation to reach a global audience

May 8, 2014

Lexus produces TV show to reach consumers in their homes

May 7, 2014

Dior educates on fashion photography in new exhibit, book

May 6, 2014

Alexander McQueen has homecoming with London museum exhibit

April 30, 2014

Understanding the brand’s risk tolerance key to intellectual property agreements

April 28, 2014

Vacheron draws parallels to ballet at Tribeca Film Festival

April 21, 2014

Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Dior gives insider access to atelier in documentary

April 18, 2014

Prada revives literary competition to further connect to the arts

April 16, 2014

H.Stern expands Oscar Niemeyer collection to immortalize designs

April 10, 2014

Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

Galeries Lafayette encourages in-store wandering with audio tour

March 31, 2014

Krug Champagne redefines tasting notes with orchestra event

March 26, 2014

IWC increases awareness for Tribeca Film Festival role via live social feed

March 25, 2014

Fendi commissions baguette artwork for Munich store opening

March 20, 2014

Fortnum & Mason dresses up maintenance tarp to attract foot traffic

March 7, 2014

Armani gets fresh perspective with student film series

March 6, 2014

Galeries Lafayette chooses graffiti artist for spring campaign

February 26, 2014

Givenchy, Versace dress Beyoncé during world tour to access global audience

February 25, 2014