Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
{"ct":"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","iv":"909c254252116d7a9132794c5c2250a5","s":"e1168e1c2a0b84f0"}
Share your thoughts. Click here