Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
{"ct":"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","iv":"e920d56da55a142dc873c0396ae2c94a","s":"28382aa897569973"}
Share your thoughts. Click here