Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
{"ct":"TBzKAMkOUF+AywjM7e9twfUtQmSzcpiW58LJrYGOcG90ER3FPeYpk4CClOzqN7XItUVu\/lg43XWs0kGDFq8MTpdMRX17m2pxSaJ02X0t48sh2NgGX9bxds0t2EzgWb5MTVGxVrA1JN4OJ2Mapc3fTAROypElGa\/7yAjA\/\/EjSmChVW0vI3D7mlHf30H9BA\/q6ri5gmZYbpsKG3YNQHsWlR74vLlU5Ij+4gpTDVY+ml8WdaBgmHvnZeGwwFZoK83GipWN4+F5DWcWFQgNtahBtbnVgWEL8r1XESBBpTtVCwkVhZnAGoVSoi98R4Yyw9ztTut3ULwamGoWdSoktSiovaYPw1tT2kcaIAapByw\/jF8avMtj7RYy+eCLEBpWMVFGE0nCULLZLoEc9gJrQ57MQr9OvlDIjxZdjSoF5++hA704ScKL1HMjeeH8e85mV9k2heVPNsiu07YJBF2wSaUahY4WU\/4AV+n5iWknp5SMXYjqdfBKj+B2EOcNDba0UlYifl4kWXpQkGzX1y0z9mfF\/pSrP3\/Cy2K9eXL82S7psJMmNB2GVxcKf8qccj1mmwpytUsgs98BD+2gIMIXaMSSx6YKyXmJFf8Iet29N9FBKAc+bnFiOsiHyXBQeTvcrNgpmrQ+NQ5jIeCzvZ7OsEH1nOBcX9bQFBvp7UtR9vGKpX5uqYUvpV7bV4ev\/p6Pcdp+8g\/TQ9E+fxI5XOzrMPo1e64FzdwOh3os9Ma1Yv31Y0Wr2lVUF7MRt+u1ZJpups0kL613vG6w815hV\/uNl1o\/ddwzu324IEuMyBSp0QXNItbZ4V3UD0a8zyfXnbaEssCWkBgX4WGRR9cd5u6eTaqB1UZ2Vc\/uMWvpg+XrKoeZq7G8UgJKLkFjkg7md8DCkmNzxvKDZRjcExAx8jW7JxTffNIyWsnczWIzSizcsCvLm0NxVb\/jao5biTwzCxolKHE6M9M43vVTtXkq5RZH4GftXPnFEom0GF5REnsC5yhJrui87dwmRInsGXyVHVRk2c6EdtKc0wACdCZLAbj+noTBufNbrgvl+lNs3VR6EH0gVRI36rdxO57WNoJ3BtbjgAuEKlMiFg\/DD9yrq1OFRLmjCafqN7lI2yp2GlDeeumDFjijCuVO0TN3Sm4+f04n0hwMM77r6yNcnZBaqS0dVuHvYAzoddrMgboP9I6bZBWvDGxX4QIFaXDMYP8POJpI\/w55tFuz1nIajFYaVJunp65yfI1QHYATL1HZbjRnKRRSa\/X3JToPGM6xgdYUf9ACPsJ254EryO6XYUDPLuFHEbPT3dYDA6Nv7qVjPC1H91OeJuubCAi3Af+en5Wypor+icHYaB5pQ6t8WfbiisY2NKtUKX+zYJpHdIiTRxrIAEnn1sEYe7maou7g\/UaiwxNiMmqnTWPGBOBtHLCmuIB1HOr4wv6LzOuRTWJxz7P\/yWvA5fNfaIkf34DKKWVT2E8+LzQL0UsnaGtwIJryW0npuzNMC\/q9plMb1rM8lakhWDL4S4KXarI44WJAYBObzwDb\/IL25DsAcRbPJd8f\/7SASY6gRg7ig\/017\/afFWXC8urCHClbRqTH0D8YaKw2NR2CAyqY6a2kpRwOjsZLbshNgkzzw99aE4YZKwvuYtR+IpRG5883bNl8J3L9ERaqNovtk11YI+z8iMLbsKvEibw3WtDvd5LmGwPnl4LJXpTNmZAEVXIVdGaA24JCSP6eU6HR9AQVkJz8i9g7PN+pqw6K67AOkMv2H1VI74gW4OZzElylAMiuLihoGH1aqTPOC7LXwwAktdPpSwE13uuZucDteVcHvp+pLrvriQixg35ehbPi1DWxJc8H7p5FhKt8PEI7KvMY3sUNXN9ExcaARl3d9VyZdCBH3W8GXo+KBlkZIm2weqKwH2GdpELlr\/8Y3O9VvyPp4sYDW2L4bmZx\/OQUxkxgkzOHmPBlFzfU7U+sMiI2wUHHX0vbjvyCyEP57RvNX2h0BvWCM4pFYgy91tn8Ner\/q2zANzVwwy8cswHXJjCViXjMnoT\/czef3mNhkeWksOcyCRO9Xebf1PomJjHblJdhl2IPGYOl+NB3hl0bsqNa8qjzG7EOJraoXaqYSLVoZNvJXny6P6SHqVew7n3KaZFCr9AJL8xZfjW3DaVySqkAikgUJ\/AjgfoniInx7Pk2ogp6cQOegnA84JjdC6BLwIEXPROTHqmhXxml0WipQKe5hi6m0mINiIpNlMm96UQyC3\/rmLy+pva3dgAnUBzaQA+Aj6GtwzE6tXwjEAj7rqn8SVFENUpHfrNpit2Y1XMwxQ8uzN6juhX\/DPcDS\/wBmj08G90zgKpmFjw0rnUOeCgh3O+l5mLwfrK0g8AO\/vUS5I9kRoAZTupAoqOePaGSTU0gkMSaUqYiJMY76WWkPUJqqssWgV\/f81SqYpXM8yXLcYoxEUYRAx9NPjsfVyun+qcsUql62bDpqP1DjEDsTOfbsOrgPI+zF+1KJbFX2WyD\/yqsVHoIR9YjE8+NdhZIAZaTCl4nhzJHSj1IFn2FZANTXalwYvZyQMPLfxmplFl4eV\/Q80YHSC0CyyN+FFhCcpOR5XJK4jK9fAjUsmF5R9O6Cw\/LzzDZ3tbC5Cu3uwxwhNL4bNLn6Egr0EavIXru2FrKqkRVQcKmdihAhm+ws8KGFWfpZBIkfT3EVOHYhmFOMKD8F+JJV3Y6U7N1+joOmsZPhD0CJvS9B4GZjUpsFPwiw34STszGIRyBCmyHP8DzvcxAKgPeTRd\/u2ewX6HuGhYoi56Ml8xv5H+Db3AcAW6nxstaItaoNzsrTCbls\/GFIM2UHIcknC+9YjhQBO7aQYY+zSaEcc2lFnFlxnnWCpcHFwew2cREajsW4qcz\/RGSLOTctmB7Gy6E\/1sbRjzEBMF8Lu6BN5W3vJBH7UT8znQgcEqXQDlBw9HFYUmZK7rNY8mDMzk1UtN2f0cWb949S8nMmPHUpqXXjTCZorjJ1xnNBIMUiwTasE0I0tFN4F8rw5VN1HR6yvZN+RhoByf7ad9jafCWdVJ6Wr42BbNg029zu9Y2umVR4HUlwfo6qKyCOeIXxGyhPsEyi565ZLSQTvnt7KolzpxSBbsCRt2n5dLD0Vu4rxPCJPZj6df5ZjVxGHXO+mGJe5D5leEUncRtcXtBHk+1T6XWGq68Wu5IH1D0J5yoOA2AoA0mc0qZTPUDgBTDa09zI2oCE1BJ7Y9TrtCKhXFSGll0WUH+33rMSmTcg6eOVYqxMIbNnCHbfiSQwxoudI8wKk+e1NuA1Bz5XNukZUK5UxaXG\/N8xBkK+e6PJXn5Se03q8WvwyM\/oy1J1sP0hsloBZ2AQTWPtfBkrLb8\/07Dp+CVztCQV5xKO3LnPPAuYOoGibtVSTzCy+dzqDLpoGwuYTZePj\/OADox3egCuBjcFVoL8EPeTZQSKIrTADxrj0MzSv2zlUkjNe\/AeiOIdDg2whQzpykVCZ41NGPBpI\/yB2Vo\/TmIh06uCGDTfsd0cpayby5gPo1l2ztfMLsclF5khSjOzQBEOWITvYd1p2pWPfKwGmYmZ0RYHb2pgze2pTXSoFKv3fz5D3DXHsX4rEBHOjJ8n43tcPYcjz+ud+jyN1ZwMOemh0kj6RNBIojRAKvJnfRguB20ZjXH4eW7aUpSUmptgK9HgxiJ1\/d+A9ZD\/phQXggulBDeFqCzSmCJFQ80YWSdp1\/Oe4Z+zmqMybHq79iNY7e4kdZWoyWyEhZDfP4MTweQndxatXjEoleX2qWvC+ssMgkWOPv3\/C5Z1kp13U7KuBxpgtxbIYLljNzats1GsYpSCW4TuNIIEeWvv+warhIuS31o5r9wjZz2u6k+BCL8L8su+figb+rEXeVlDgDLA8zfeYUnUVhIh2vjQ04ZMxRSWV8K\/Wia\/SJHUckBAcKK0cEJHXdwjqMLHW3QE3gQMgImOT9\/LRP4lYSdTMspqglTKO6GtMUK0jdIEXpXKNmuBtGvEj4dCd\/\/H9STcRUlDmpRBdRMEYHJEQuJfM0PB5XIlBoaxBtUu6K48aHN6PHB9k6steTdUoG3H4vdzpqbxruINtvZjRXpLXwKzVg72BpzzXe49SPk7Z0\/O61OoPMAkTGKD0+aQULtGvE9fu7cqVVd8IX2SEkFWPbIbBnRQceGSZNBi8crHs6eEwAzE4VNpLFSsMkxHYW8jYxNn1N0VlpV2B0\/tLWUo\/pqcPPxoiEIuqwlrsCbNb3bNkq08RYtMowSwfpvc2wg\/W1Cdi8+vbcFQFmuQHGFe+wHBO2XWQNMz5hPQtlpVzKDe9nnqNPPRu7HS7BReEbkgavgKyiSxT0zndm7HCTeOpB9XR7pJznTfufkcwLQLo3skdoBJSiOwQJORgr0ZLp+zNsRcqt28ZXVUNSl6BcSVOVyD8YbViwL\/6Z+\/6fADcgQRwGGhMx3\/29b0tZezblwN+gpjCiIgOBjX8Ck\/Pap+s6jCToI+fGXCoOR624g8IcmxrGynWGB\/q18Nu6eyAQKAAjtMweAGScYI0Cj3auYoGIuwLKv08HbdmY+Fj3vpdYky7vNWOlgk5HubqB9xpX8WhBD7rNb1BBNr7UsFUZLfBNf1dgc2\/MKr5n8LvYfyb9PR6C78H96Q+418ng8Jc3kXIuiCDcpBcSDTYByeFb2rraM4x4O9bH\/ffvJ1DsI4yGzRGL+KB\/F6fXKI3nIex7Ok0SNhzJPLJCo1GCTYdhGCfg6KnM9bxbTHKuI\/uEYiWxuRoqBoc+QYc6WbMddu25ShBkf5u1HW3o9V+\/\/4sLpfvq\/zDEYKXobpLX\/hqc3L5x29C8VVbOppkFVKlqlCUZq5xJ44h1CNdTxpSKte8TR2nsMDTePPUGdfxXgeAE4QCuRHj33NtZmoVE+dDalzEpVAXYj\/\/enU3W1eIssdKquim6XkTQQgDRgo66vbYQddiFWjvziaWVGYXGsmQlgs63f2saayFRbO2wzv+xvNlULN7o4Kq7sU7sqpaxERRfKThCchOLDItPD6JuodPQsdDOqGF\/aN4yvoto\/iQ45KL4IKwQkvbVxYAYjJ54GZ5Ca1qx77Eg2wxSjx\/SK6Hfsx7dEmteIOukARMukqLbCH1l95b\/+DM8C89n4LnBlJi1hdNYuzSXAkcVipovLJu9L4YOHoD4WNLGpIXKJfWngGJe48zz+usoEkw9oi0vwexN+EqTGtEEJFY3V13lvYBHgp+Wel8qhMX5PSoInqeVJl3T3e+eJgFRUq7CS5ZccA2Q4NFJ2fpkHapvuJOBgiCJNBh4rrXzNVvqfK2pwjP+7ZPIysAt7hLXmTLfJqnR1yO7YcpcG6D+IIFWJhnxZCRCXWoG63HZzR+uSx9tHF83kNpBCNzREpMd5rdGqEjuKISCEZHpEKUwqXKLWn6rg+mkxsU3t5RzlKuGqyyloCaUlm6cO9BD0iBt+mbgF2QBVwgNn6AyBv24ACZ7zwfFH6E8xKN+VeGmbx2DPvbWaxNFLgrjs31DLDhUbMcHEPlETJYPnmoIds5qPIxV6pdx5iso6nqB9876gjd9MNBZHZ9EqjBt\/8\/mURhIOY2FeZpq6rY7OcqsbTQcPFvV2WP23l9RjZdTwEeinhO5kQGwL3GaU2wQr76Ihs6MbY4DYvK7m5HnvunmGC0kyq5rIRi\/qdefL\/AEHZI311jcAoiAHDrRNgo4IRS18KNaMXcedFwC2zv6Y4rxMv83ySxRPATk18lqkKPA4DZSgHvHfKUP+YRZKuzyfU9rEOGBQgrgIYcLBdzpIOs5gpuTsc9pNP73UDwE\/+Ea\/OOk2IAHEoOU15pu6Yu8rpq9vSwENVOojOh\/vNomb1IaitHyl5TlhDAaMWJ9NNq8seFqebadcNA7AFNo7758XgFZ7aapTiUTw3PQq\/lD8ZWeHfnJba1w+mieteesoJmmzkHulKQncDG3uF7NQWwR3EYgwOx3saLzA3Oo465VHGm\/29gvbO9mFSZm1gmfSt6yBU2O1JDitYBGwKLUYss\/EPYQirTa4VTNO3YFI3B051RpRSod7rG\/b9u6EJHKvdJCRElfEXBCVMqUsIjOo7Pb3tgJJrRyyJsYeMYjz9LUtA4uTK+xBKbLAT9hN0KkFvt\/3ZhCWcCCvFTrP7\/+bHnGSXjIxEwPRS5oq7cYywZ6xUJaS4mHBu9kHQF1Yzw5PBpmLcFeHK1vymXhOzctK1vpOff7L7dD6Kd0m1eC4HGi2pXFnkcYQzmT6ov1C3uYZYurdujtz4D1Az2E\/Yb9MYEM\/oZYcjqI0siCd6JABokIko9v\/CU2OmeDH\/jvHL80n7ziFZzaVKIOgPW+XU11aTOUHaV884D+ENUkQGuNixGc2CwOblSBANeKCNUnauLUh1tyabpfrCemS1uFuOdXOMgfxWo49827isT5xVV\/DQK0GimeJzwNapibkzi\/tyPqfeZpxiBT48a10+IxJRuweLfWNiOdJnga7c2EzyiH1j4ihsDOhUJ0Mx4hO+0wn9RCUWW8TZaQgWRtwmjI3A\/Anfqr903G4nCOSOAp99v6Lq9rcTMCxxkDRx9QOTI7D\/YXo3A4oCWBI\/6i0GC+ddF4fVSzq7J5pplai6Os4Aq33qJyt8U+ERs6Y792+iJPti2WDUfusSL2P0RJqxw4L0tdCNaA4CO0zSovrh17ekJFD1ufeECHtdfPobiEKoHep+\/Tkik7FtGEDF02YeIa3HGQm2Bkl0KgnjtmJtEHGhlqzvKHRNI6PJjI5RVE1pfja+dFHuWaqVkegRAff3EcH7UqLnLTNycxpb9MEj57RLaOj5JyeQdOxaJdyC4R2rsGTc\/XARu9we4JaKooFLsqx+Obyd16pGMcE7FSEpjFZ3HUxD\/P2Kbe6T4kmUKJ+x\/NhIoLhky6qUyXwCPshoz8lDWCOZpq1nFf9P+YiYyN8FnGryULoe8RuVUbug0L6jbv+6NGA\/nlQFg1hH5\/BvmMT2ipJMCWoTg8qYJ70DfsQR3bLPuLoieiwAhUVbqnynO3tyww0zrf26wTlHIulitq3fsA\/tRMPfJGILEb3CiBrYYGpYR3K\/0h2wySUlRZA2HmB6gKghq2tvBqjKvonjT2yOZh1o63\/KYKVP5ViW7WWL\/YGbUWfiNuUcYMEm69TqvABpSRisImO53KIBu14keYGjTe8nLRJdICezyD1HVxEckGvCjh9N5c8Ri4QyS\/9IIsBmjpeZme2QwmYCcASmHV2u\/cYMFcBebAbvcOylWODNHubx1OpsocVIE0wLEJMw1NKjvPZt04NNz2\/FL0S8r+WcdEYM82CP+vYuCCP7gsGNyyKb468yg\/tV6DF28PCtHexH7KwhXkdBF7SRG6bs3xEP76LTHPmd9Cn\/W\/kfvMNn07Q4pGOcKKvGZ9BH97OnpHfb1vPCsUGVu1lVntcSXPGiiPZv72N3IZ7krQtqiLXtOmV9je4JGHtFXzyeXOVvAEcQ5ZuJFhnyz3R533zuTmkdNk+m\/wjOM5i\/2dAMdGpI9q3lS0+zg0DOS6+aA2FDY7HzO6OUvFxLOmXmQFUwPD4CoqwlMT9U6EZOu3BeS8yY\/3Wq\/WxrLm1uBvcFxr1qpJaoUia1asvl0Fv37d1VfWoLm3ArxwYRD0lNduLYuCTHdsB+\/rzoDQiupVTROB1gjHRmmPvUHpVLtG\/1lUOkjsBwkm8QUBfwckeaZAnmHxMtaIivlYgWr+qEO7+5o0F+VC1Ud7VwOLIaU2H3N6\/tN2wYaVKKTKT+p0vj+8eWacx1CVWuoL2lLLHOzBeetfwne0j9634\/nX621I2PMZIx7HkTk6+wX5u\/nMpe9gP0jNxnRZ5VWPUbj35HYbwqaVxwDhNnSTRUbar39h0x6BiB1esGz8m2HwiwC14B\/IzcYN4\/41vmhF1N72yCHGEvsjzEJi3ta5zlZ+wqttOBm8SMjHSSS440VVhRuH0VPEcs8nVf1zcArkr7yWXnnaLIqIeGTiZB+y05\/MCMHvyuzZ6scVu1qk5HW\/xRLPLVZhEQBll10A8E\/KEMIq\/C0iNSWQZTomZFpuzZfMWLvp6AQeQELimv9\/30EMme5E\/KNBwa4AJfkY39gjfHyOh2xQbhy5U50WXE5SBCsRTBAZEtBpsdkuDmc\/A3nTAfVsOFwvqryRnlHTSqNyg8o4QeQz+YIYKdRFCLSE47j0ZAENKh+kkq\/SBm1TVpxOliy3qGquegyO0S\/wavd00ItwjBbOWFwnFYrkNRdPHvvGGO+DBV4ziud1lmzAXzILwKu4rCwjC5zhDtseDII10icFx3obcp9eHw8NWsmhOiMPwDZ5e5Nfp8wXSsIsaYVl0Mzdq1oj7KIavIwco3xdcEn7r6hsX6Plp2hhcDnWOwfQ3UUr8avXaWq4jsS25BPkK+jChcsX28F7MMwAa5dSAQjSIfJ8U9YEVtsn4jqHT6LHpOvwJZl0Gb4JjOf+A6dFeuL\/V9mw420HajmhkzvHCAN9TvpQaX9HBhnerd0vIttQBWX0BdA16BPerV+z+kp9UMdVWux2li\/j9yR5HA3KWH\/eqECkp5hxSWS1+Jq\/1lmzss6Qxha4eoOs4H9I8Ky4rch8=","iv":"84036940f08623da9679ad859dea0d11","s":"defd2f276db78605"}
Share your thoughts. Click here