Jewelry

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Swarovski broadcasts branded film at New York landmarks

January 3, 2011

Ajaline brings Gilt-like flash sales to affluents shopping for luxury jewelry

December 29, 2010

Jaeger-LeCoultre’s branded iPad magazine encourages word of mouth with social functionality

December 16, 2010

Luxury jewelry brands positioned for strong holiday season: study

December 16, 2010

Tiffany & Co. rings in holidays with multichannel video campaign

December 14, 2010

Bulgari uses mobile apps as glorified product catalogs

December 8, 2010

Faberge strives to restate luxury status with new collection pushed via app

December 8, 2010

Cartier ramps up holiday ecommerce strategy with dedicated gift store

December 2, 2010

Fine watchmaker Girard-Perregaux tries on augmented reality mobile app

November 16, 2010

Tag Heuer breaks mobile bar code effort with major media buys

November 12, 2010

Boucheron enhances consumer experience with augmented reality initiative

October 22, 2010

Swarovski opens brand ambassador search to Facebook via contest

October 20, 2010

Omega firms mobile strategy to push loyalty, store traffic

October 19, 2010

LVMH, Rolex, Bulgari sued for trademark infringement

October 4, 2010

High-end jewelry market on track for growth this year

September 28, 2010

Gucci links fashion and art with The Recording Academy

September 21, 2010

Cartier promotes involvement in prestigious Parisian fair via emagazine

September 17, 2010

Jewelry retailer Michael C. Fina drives foot traffic via QR codes

September 16, 2010

Tiffany & Co. marries mobile with interactive to sell engagement rings

June 15, 2010

Rolex taps mobile to make print ad more interactive

April 23, 2010

Rogers & Hollands Jewelers mobile program drives repeat business

April 16, 2010