Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"b90b8661ca018adc740320d1c344e611","s":"3a5dce317a23bf32"}