Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"fe60a3e0dc12501917fadda466d5d14a","s":"8f3291a255b1c597"}