Marketing

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Miu Miu puts lens on maverick femininity in youthful eyewear campaign

June 21, 2016

Which next-generation attribution strategies should marketers have on their radar?

June 21, 2016

Condé Nast launches data offering to boost advertiser ROI

June 20, 2016

Louis Vuitton drops fall campaign with superstar support

June 20, 2016

Porsche cruises with skateboarders to prove headlights’ edge

June 20, 2016

Stella McCartney teams with PETA for feline initiative

June 20, 2016

WeChat offers underused direct-marketing possibilities for brands: L2

June 20, 2016

Vacheron Constantin portrays traveling spirit with international imagery

June 20, 2016

How should brands respond when an ambassador makes headlines?

June 17, 2016

Marc Jacobs casts diverse group for boundary-pushing campaign

June 17, 2016

Native social ads grab bigger slice of location-targeted ad spend: report

June 17, 2016

Gucci pays homage to Tom Ford era with museum space

June 16, 2016

Glenfiddich clears up whisky stereotypes to woo next generation of drinkers

June 16, 2016

Land Rover stages over-water stunt to prove vehicle’s strength

June 16, 2016

Mulberry reports sales growth following creative transition

June 16, 2016

Millennials more motivated by deals, service than retailer values: report

June 16, 2016

Kenzo remixes handbag designs in interactive dance party

June 16, 2016

Fendi flaunts pre-fall collection across 10 International Elle editions

June 15, 2016

Asian consumers’ preferred travel destinations reveal retail expansion opportunities

June 15, 2016

Boodles renews sponsorship of countryside tennis tournament

June 14, 2016

Tesla teams with Nordstrom for unconventional shopping experience

June 14, 2016