Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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3yqpsmTr0JoftlUEvNpi\/H5GvM0ce1wwBor5HxvXhBZ2qiaoj1Ra+p2gSqOsW9QHOXNByFCMt5BqLso7opfc2EfKjGTJvcggPm5LxzqGs0Mgrybay6uMha+91On26rBUC2FpxOqHE98Eo6WBc1t3LC8nIf9iknxS4XHIgrqNnF455kz7ed55+qdX7xowrGZtl+8yhDm0inwUAAC5oE4MQ9v4PBDvwm3LwXuaBUu3u0ZRxyr3fGfoygx0YvNZTla1zNUC+DJC6CwVlV8WRr2RKCMVo\/TkDM3SvEuBrCPh0K\/tCkmyZEDpTNh6HCPYIYTOTeUQCBuSDhYo2x89zSFXBPkyM8Chgbjv0D0Iah9qYvvYolR9lVJplgYaaIVNmTy+SHYD2ygg7ppE957+9Rc3FglH\/7vy3R1isGH6iOkbDZN1W1fVJqLcb592\/Kq2IT6CoOEJKHLC2oQ54eu3fx4ybQRUcPcd5tduhGzSdl9RgY5BHuFI57X4HWmLk3CDPkhwZ9\/Jbr6AaFn2q0QNQIcIg0+9j55ldSrzUUmDs4\/iBm5fGY\/RtI3wzLOONyczSwNhaa2N5aVfsl2h4W6hylTisZVMvSvGvMTS9OZcwhrgVSKEeZkbbhqiUqiGvYl7iwnZagHkjhpkeJ+NypgyiTMDz0GE6maRPDL+r9X73wBswja+VlZz\/axlzPgSie+k3zTJuFOkC13fXgyaXChnh8+YZy9ArEVCSMoucL\/P2\/hTd8uddq1U90FXh2+YfA+7Og2MN04R9PIQOHWFKGCRe6fPCeHvK\/LUErlax1ae8quY9\/blkmM27Yr89tJe6vcZ0+XYcSSHdw0wEGbj4Hr0K38Mf1cnqlCU4HACgIgRL4v6mrr8MMWcYS9xk5\/MXLpwi\/KWQ4L8DEXCVXwhbFzJoD12zQCVqeB4E9BJ6im3tq4OpjxCIB\/zxNyk14S8Y3AE9fxVafsl1mxD48uIJ5kyoMJeZ\/VXlRqXRaAg06QjOm9W\/I2qtb8WZYEBpKu5AVzCS\/H5pxoZ5qBBrRLvmKz\/+v0R7LqH8W8QxKRRLvyrZzZ13\/4Xc\/VOaXDL7O\/C71GVHUCddbCyMW03rzGZkJ\/ssKou2\/YXHBqqcnj1rFJKrMNDMPt4PWcJH\/i3gotHPJSKMJc9DLHpVjAQZ8lxOSG\/aljCZT8Y1fOALxvDEnaZcwvvWrp4fnbh1xt59wOnTydLBYxy5eGfK7VmN2Ja3GfACLcfjpikss7grvYlSrUSGfLlNQEzd5hcjR\/ztEfRXt0LnYuid1ZtC49EEg+L52sbV7wTxkBXWr668weWNBjapM8yUWLERIQ6f4CCSzCkHWwnNX8CQ6VMjbvJlxj7BzJkhVFmjykvPbpaTWFtWcciUloi7aoFPbFNrnu9ZeAIczKioxuu1Z2sViGx6q4CsYLZjqRY8p6\/9brVj6PN4a4SAQrBFE3tKxj\/txaMmJwchfzZzattEDbMeX6C\/AzxmmTWKakndovu1vY51Ilo44q\/gIM9jWAZcWtL6IUeqo2h3A2tTV7mA+1mI+2H+wpMdmRGSrGyQIss9wXta8kS7Gpl5BNjt2chP7E4z\/sintWq0NJGeCfmBF4NLqBCbaxsxT+Adgk9uCcQXDjKQCoGWgDW8J1AsbodfWESWcxTDCEImlX\/1PLsK66JNCr+1Mpan22nTZ9xVNV9lVr7SwFKeJ8uC3yNpok5xv+Oox5fvghpVleNF\/zpeBfV1UhqgNPnXGcPHEIAqAvNw4+0qUAUHZqqLshqroXl2YJlwLLyB888hFKNqD3v3EP4PtsJMgXh+30VBNFeuVIEX8tUR54m7kl3ZDE2+3yHnQf+0EKibmFHQQIc0HvRSsV+\/l4RGRfXtUFuXECMOxOwzo98DRBYLJjfJRGMIzttXZCP9jVLXaAAPFqFNgm+gK3dDEAIFQef3cLWe\/PfYpXAMdxypUpfi\/XLYrbxLdOshE9+RMgK6WZEtBYnhP2qr1SQdl8zKQs1ehRYxTJSiLBEiJYJkz+ewxV+K34qsNCKOMUfvltHilj7Fs4etzpHPkkP4VhRrPgVxE+zUgDNSvJav3jTj6V7kF8UoIom6cBa5wigEw3yav0k0bEDKmJLdv+zwQkC\/vlG\/ukh+mzl7n8nbAxte8H9IZ7EPuBG2CTPGSNyCiA0y97gRGm8M53uCkiygjzL\/K7SsIJqRsAysIjR1PV6SL1K1CM7r5m0j83yaZYsYeRD\/UxzksTFWsYx1U4ToMvm2FQzV9gjKlvYpZOxqXLd3voUUsj6I+nVZsloEGdJJ8mcqdHJAS\/ZTFcQiZ70ghvH83EyB8LU2rS3MKy\/6llsYKcC3hiqh9RO9S6otqN1xNVX93KWHodeyZNInB6DF42FtR5Xw42aRfgnLjyyQPNy5n62F\/8qnFIww1VeD3sXGSFIHLZZFjF8jaW0337JJ6VRnHduAFkXT6+K+xQVZWFqLkZH5XxigTkjee9B7HQxoMYpg42y\/0HbefcWoB3QgNFtdQvmzELUiacGme01Gj56tLEpOKn\/y4JvdIWHLgetWERPMU5OZbVU9KJ6qFqh45qms22PswGQg0txzuytSCPTtmtcG+UqvQlhT5LYL+D\/x8CpByaFPp1sUVVmAWRNRRgeFplv3IhVQyyP7EROagE9X7hxV+ndyray020OzxcRAermWCFaBTC6FAQpCx5e0DJ9Etg\/YbMpCAFMQVieGaTxERFnrewWDE+WoGY5rEXI6+rLOsS5C+cYYKKzNs+nyRlAt+s5y1elJ3bW4u1DG+XrjnUdFoC0LKnUZilx\/vwfJyddBLUZ3zhF2LtdgjANbbqO1IFyJ+WKTniilR++\/XNSDyXBvbMk\/rrpKg0gmBuUd6rsRRz8GDg3r9O8oag76YUmVGvkFE3VX322p6suyynz5OB6eYSRwc2spEnzb1Eo2UJixsq6jNXYJwu5yY4vpgAxk3h6+T+qpipTIYUvGrRI4holuck0YrTbwtfpbcpIl3\/W6UlIAN+TqqAyVOk+j54ok4y7cn\/cchkwKKG\/ZsIAnk0\/QlFutA3VX+5LuoKZV3PC7M9ByrTWFjuHS1IxCnCn2NKIOYbiQz+VU5nFYWg+oigFg2f\/OHMOsJb\/yLMnzveJDANEWqS6F7QXjEg5B6p7W0ltlL1AWStgJGdibj\/nZ82+OBHhgrE7cUR+XDaI+JnTNqWG6D5kfOtLY0xsGe2sorXZmaF0Ms5vUBo+BfwpXKVhOxuKMRBCIXFAKYexLo5W3ffnnSmtX09PovoRJztkOATd0WJIEZykm8gnx7YWEbccj+\/LW7NdtKzOku+lZm7XSF9uEE3QJyaifQiLRFi28tEh8jlRMywkODfmHgSJr9PDgiKZ3KMi\/1Mo=","iv":"0fe052f0b355641c709f324462d7e7db","s":"5f4e3111f7d312f3"}
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