Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"389d16ae3e12d3d91cdc7ac4a56fb074","s":"40d1eb4bae868f9a"}
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