Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"9973a8dde75c91c1a7c5b2f19f8c0f15","s":"f3b4d977d4e7dde1"}
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