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Q&A

Celebrity endorsements only go so far without proper facilitation

October 1, 2015

Jay Z and Hublot, image courtesy Forward Jay Z and Hublot, image courtesy Forward

 

By Forrest Cardamenis

Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Dior, Rizzoli to release book on Lady Art project
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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