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Commerce

Centralized measurement of customer satisfaction ensures standard experience

June 26, 2014

Client satisfaction measurement should go beyond checking boxes Client satisfaction measurement should go beyond checking boxes

 

By Sarah Jones

NEW YORK – The consumer’s voice needs to be more a part of the measurement of client satisfaction than numbers, said an executive from Automatic Data Processing June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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