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March 22, 2023
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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Day's wrap: Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line
  2. Condé Nast Traveler launches Global Advisory Board, marking major editorial investment
  3. Kering sets new sustainability goal for 2035
  4. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  5. Tory Burch cofounder: Tailoring in-store experience vital for brands
  6. Norwegian CEO to retire as cruise line business evolves
  7. China’s cosmetics and beauty sales rebound for the first time since July
  8. Lamborghini, Stella McCartney, Zegna, GDP and China
  9. Alaïa lends couture expertise to costume execution
  10. Louis Vuitton platforms pop culture with 'Archlight 2.0' campaign
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Day’s wrap: Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line