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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Mall openings accounted for 38pc of new luxury retail leases in 2022: JLL
  2. Louis Vuitton debuts podcast, diving into maison’s cultural history
  3. September 2023 issue of Luxury Portfolio magazine goes live
  4. LVMH Data AI Summit returns for second year
  5. Fashion stylists promote preloved luxury for Vestiaire Collective
  6. Consumer purchase intent climbing, per latest Saks Luxury Pulse survey
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Climate change costing luxury fashion: report
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Dior reinvigorates Miss Dior with latest floral romance
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