Luxury Daily
The authority in luxury news.
Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Christian Louboutin delivers striking summer 2026 campaign
  5. Annual revenues rise 15pc at The RealReal
  6. Jumeirah scripts hospitality story in ‘Our Flame’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Challenging stereotypes of Gen Z: What luxury brands should know

April 25, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By a Luxury Daily columnist

By Oliver Williams 

It is now crucial for luxury brands to observe the consumer behavior of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Christian Louboutin delivers striking summer 2026 campaign
  5. Annual revenues rise 15pc at The RealReal
  6. Jumeirah scripts hospitality story in ‘Our Flame’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
Building brands with charisma
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class