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Marketing

Challenging stereotypes of Gen Z: What luxury brands should know

April 25, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By a Luxury Daily columnist

By Oliver Williams 

It is now crucial for luxury brands to observe the consumer behavior of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.

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  4. Louis Vuitton announces Regeneration 2030
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. De Beers supports Desert Diamonds with bridal addition
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