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Research

Chanel, BMW excel in global branding, local customization: study

May 25, 2012

 

By Rachel Lamb

BMW, Audi, Louis Vuitton and Chanel are some of the most-searched for luxury marketers in Russia, leading research experts to believe that, given the same results from China, brand visibility is key in BRIC markets, according to findings from a study by the Digital Luxury Group.

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  1. Financial turbulence to be luxury’s next baseline: Bain
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  5. Omega rejuvenates Aqua Terra watch line
  6. Hublot to serve as timekeeper of UEFA Women's Euro 2025
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