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Chanel challenges short consumer attention span with brand film

May 10, 2013

 

By Tricia Carr

Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Burberry, EssilorLuxottica renew licensing deal
  10. Raffles, Christofle premiere exclusive dining experience
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