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News briefs

Chanel, data, Tomas Maier and China – News briefs

March 31, 2016

Chanel haute couture spring/summer 2016 Chanel haute couture spring/summer 2016

 

By Staff reports

Today in luxury marketing:

Karl Lagerfeld puts models in motion for Chanel
When Karl Lagerfeld decides on the accessories he puts on the Chanel runway, he considers the age and maturity of each model. That’s because the seasoned ones really know how to move. “Young girls have a problem managing handbags. Runway horses, they know how to do that,” he said, referring to catwalk thoroughbreds who are graceful on heels and know how to work any outfit, says WWD.

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