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Dec. 9, 2019
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  4. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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Fragrance and personal care

Chanel founder’s love story used as inspiration for unisex fragrance

June 13, 2016

Chanel's Boy Chanel unisex fragrance Chanel's Boy Chanel unisex fragrance

 

By Staff reports

French atelier Chanel is paying homage to its founder’s soul mate in a new scent named for his nickname.

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MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chanel's Coco brings intensity to its scent and marketing
  4. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  5. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Travel advisors are hottest new thing that never went away
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Loro Piana, in prevailing era of glasnost, unveils the sourcing secrets of its cashmere
  10. These common pricing mistakes destroy luxury brands
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