Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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