Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"5a01a45a748541ae222f22489a0f564d","s":"69153572c4581641"}
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