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Sep. 20, 2024
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Jewelry

Chanel goes intergenerational for Première Édition Originale revival

March 13, 2024

Though both talents in the campaign are under 30, notes of heritage reels in older consumer segments. Image credit: Chanel Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.

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  1. Fondation Cartier finds new home base in Paris
  2. Porsche drives innovation, all-electric Macan forward with Olympian Eileen Gu
  3. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  4. Stella McCartney flips pop culture moment into climate message
  5. Nobu to develop luxury residences in Bangkok
  6. Luxury Unfiltered: Why training is the key to client-centric success
  7. S.T. Dupont x Casablanca Mosaic collection goes live
  8. Canada Goose, Marchon sign exclusive eyewear licensing deal
  9. US contains highest global centimillionaire concentration: Henley & Partners
  10. Rolls-Royce pulls director of design from BMW Group
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