Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"7147ee66f219f560d3e503c57e19c89e","s":"f6e2a413023493fe"}
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