Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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