Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
{"ct":"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","iv":"669a1b11b56f7b401c9be9f86c81ab30","s":"cacbf87f7923084f"}
Share your thoughts. Click here