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Dec. 6, 2025
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Jewelry

Chanel goes intergenerational for Première Édition Originale revival

March 13, 2024

Though both talents in the campaign are under 30, notes of heritage reels in older consumer segments. Image credit: Chanel Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.

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