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Sep. 23, 2019
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Marketing

Gucci, Michael Kors among the worst brands at leveraging email marketing, says L2

April 25, 2017

Email clicks for Saks Email clicks for Saks

 

By Brielle Jaekel

Marketers should garner attention via email with personalized headlines that require little investment but offer dramatic results, according to a new report from L2.

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  1. Carolina Herrera seeks rebellious men with powerful fragrance ad
  2. Bleu de Chanel dives deep with new campaign
  3. “Faux omnichannel” shopping still persistent among retailers: BRP
  4. Advertising to black consumers on the decline as their spending power grows
  5. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  6. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Omega breaks down 80 years of Olympic timekeeping
  9. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
  10. Chatbots help usher in online sales from millennials
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